“Staying Ahead with Advantages of Twitter for Business” written by Mike Marko.
What are the advantages of Twitter for business?
With the millions of people actively using the platform, the need for businesses to be present on Twitter cannot be emphasized enough. Whether you are looking to build awareness for your brand or inform customers about upcoming products or services, Twitter can be the most valuable tool you have at your disposal.
It therefore comes as a surprise that it remains underutilized in today’s market.
The reason for this? Many businesses find that Twitter can be intimidating or “too much” for a single person to handle. But this is a misconception that could cost them a huge amount of money.
Never doubt the power of Twitter and all that it can do for your business. Learn how to use it properly and open up a lot of opportunities for your business.
Not convinced? Then read on to find out more about the advantages of Twitter for business.
Learn about the Advantages of Twitter for Business
There’s no doubt that Twitter is one of the most popular social networks on the Internet today, joining the ranks of Facebook, Instagram and Youtube.
However, it also remains to be the most misunderstood. Businesses and marketers alike continue to overlook the value that Twitter could possibly bring and the opportunities for growth that it could present.
In this article, we will discuss the reasons why disregarding Twitter when creating your online marketing strategy could prove to be one of the biggest mistakes you could ever make.
Below are the five main advantages of Twitter for business.
1. Twitter Creates More Traffic for Your Web pages
Using Twitter can help businesses achieve more traffic for their various websites without shelling out the big bucks. It’s a matter of creating an effective marketing strategy that can help you gain more traffic and leads.
How can this be done? Simple, just tweet.
Ensure that any relevant tweet that you publish contains the link to your website, without making it appear too spammy. It’s also important that you tweet frequently during the peak hours to gain the most impressions. These impressions could then lead to clicks to your website.
2. Lets You Reach More People
It’s been reported that 79% of Twitter users come from the United States, and this 79% consist of 67 million Americans.
Imagine being able to broadcast your message to even just half of that number! That’s precisely what Twitter can do.
Twitter allows you to reach out, not just to those living in the United States, but also to people who come from different parts of the world.
Engaging with all those users and eventually making them part of your community can lead to a drastic increase in sales.
Building Good Relationships with Customers
Customers are the most important people to any business. Because of this, it is vital that each customer feels valued and contented with the service that they are receiving from a business.
Ignoring their inquiries, complaints and feedback could result in them shifting to a competitor. Using Twitter for your customer service could prevent this from happening.
By using Twitter, you’ll be able to track down comments, requests, feedback, and complaints of your customers. Knowing their comments can help you improve your product or service. The beauty of it all is that you can respond to them instantly as well to let them know how much you value their thoughts.
Connecting to Influencers
Twitter also allows you to build a partnership with influencers from your niche. Being connected with these people can give you the boost you’ll need for your business to attract potential customers.
Influencers can help you spread your tweets, expose your account to more Twitter users, and increase your engagement and leads.
If you don’t know the current influencers in your field, just look for the latest trending hashtag in your niche and find out who is receiving the most engagement.
When you have discovered an influencer you want to work with, don’t ask for favors immediately. Instead, focus on building a relationship that can benefit both parties in the long-run.
Connects You to New Clients and New Deals
Business accounts also often use Twitter to post exclusive deals or promos for their followers. With Twitter, finding deals from suppliers having the extra inventory will be easier.
You can easily look for the clients by searching ads for specific merchandise. Securing deals with new clients is one of the fastest ways to develop or expand your business. Twitter can also help you form a partnership with clients that are currently offering special deals.
3. Increased Sales
Almost 69% of Twitter users have been reported to purchase products from businesses because of a tweet or ad they saw on their Twitter feed, while 84% of Twitter shoppers use the platform to search for deals and reviews.
Therefore, it’s important to tweet relevant posts that attracts more followers, as these could then later translate to sales.
4. Establishing Your Authority in Your Niche/Field
The more followers you attract and the more high-quality content you publish, the higher your chances are of becoming an authority in your niche. With Twitter, you can increase your influence and become famous for being an industry expert.
The behavior of Twitter users can propel you to your aim of being an important person in your industry.
5. Handling Publicity
When negative reviews about your business arise, it’s important for your business to be attentive about it. Leaving unanswered or unaddressed situations can leave a permanent bad impression to your business.
To protect your business from negative reviews, especially on the internet, it’s necessary to have an online presence.
Twitter is where information is processed in real-time, and where people flock in order to talk about current events. If you are looking to spread positive news or answer negative issues about your brand, then Twitter is the platform to help you get the word out – and fast!
Final Thoughts on the Advantages of Twitter for Business
Despite being one of the most powerful social networks on the Internet, Twitter remains to be the most misunderstood and underutilized by businesses. Many businesses have the misconception that Twitter exists only for users to exchange tweets and meet new friends.
While this was the original purpose of the platform, it has grown to be the place where businesses can show off their products and services to the millions of users.
In this article, we discussed the five main advantages of Twitter for business to help you understand why disregarding Twitter in your online marketing strategy can prove to be a fatal mistake for your brand. These advantages are:
- Gain more traffic for your business’ website.
- Reach the millions of people that are present and active on Twitter from all over the world.
- Increase sales by showcasing your products and services to your target audience.
- Establish yourself as an authority in your niche.
- Protect your business from negative publicity in real-time by joining in the conversation.
If you have further questions about the advantages of Twitter for business, leave them in the comments section below. Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.
And always remember to think before you tweet!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.
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Article: Staying Ahead with Advantages of Twitter for Business
Also published on Medium.