“A Beginners Guide to SEO” written by Mike Marko.
Ever wondered how search engine optimization (SEO) works?
Effectively using SEO is the key to successful internet marketing. Having high quality content will yield nothing for your business if there is no traffic to appreciate it.
While it can be discouraging to not see the ranking and growth you desire, it’s not yet the end of the world. There are various marketing strategies on the Internet that can be utilized to get you the results you desire.
In this blog post, we will tackle the most important strategy that you must use – SEO. Read on for a step by step beginners guide to SEO.
Step by Step Beginners Guide to SEO
SEO is a crucial part of a business’ success. As a beginner in SEO, you should first understand there’s no shortcut to a high ranking.
Search engines consist of complex algorithms. It takes time and energy to prove your website deserves a higher ranking.
However, before we learn how to achieve this, let’s define what SEO is.
What is SEO
SEO is a marketing discipline that focuses on increasing visibility in organic search engine results.
This technique isn’t just about building search engine-friendly websites or ranking high in Google searches. It’s also about giving users the impression that your site is authentic.
This is why SEO is considered the most competitive digital marketing advantage you can have.
Also known as “on-site” SEO, on-page SEOs are enhancements to the content or design of your site. This involves optimizing various aspects of your website to raise your search engine rankings.
Off-page SEO focuses on getting links from other websites to showcase your domain’s authority. The biggest off-page SEO factor is the number and quality of backlinks to your website.
Now with that covered, let’s get into the beginners guide to SEO steps.
1. Set Up a Google My Business Profile
If you do not have one already, set up a My Business Profile on Google and upload all your business details. A Google My Business Profile allows you to appear in search results within the surrounding area.
To begin, go to https://www.google.com/business/ and click “Get on Google”. Select the account you wish to sign up with and search or create your business using name and address.
The next step is to select this and check “I am authorized to manage this business”. Click “Mail me my Code” and wait for the code to be sent to your location.
2. Understand Your Online Audience
The secret to successful content marketing is targeting the right audience.
Research to find exactly who this audience is and what their interests are. If you know who you are selling to, your chances of making the right connections and sales are higher.
3. Optimize Your Homepage Description
Your homepage description is your viewer’s first impression of your business. It’s also what they will see in the search engine results pages (SERPS).
Be creative with the 60-character limit you are given and incorporate relevant keywords. Add images, a unique logo and a call-to-action to increase your viewer’s interest.
4. Research Keywords and Competitors
Research the most effective and relevant keywords for your business. Consider writing a list of words to describe your website and comparing them with your competitor’s keywords.
5. Make Your Site Load Faster
Page speed impacts your page’s ranking, as well as your audience’s experience. Don’t let your visitors wait longer than 7 seconds to not risk them dropping off your site.
An effective way to increase speed is by optimizing your images and minimizing ads. Do not use themes with a lot of effects as this may also slow your speed down.
6. Get Links from Other Websites
Websites with incoming links from other websites tend to get high rankings. This provides great service for users and enables websites to help each other grow.
The more links pointing to your website, the better your ranking position.
Final Thoughts on A Complete Beginners Guide to SEO
Today, we discussed a beginner’s guide to SEO. Although it may seem complex, even beginners can reap the benefits of SEO.
Google does not allow for any shortcuts. Ranking must be earned through quality content and engagement, both of which require time and energy.
However, following these steps can aid you get the desired results for your business:
- Set up a Google My Business Profile.
- Understand and define your target audience.
- Optimize your homepage description.
- Search for the right keywords.
- Make your site load quickly.
- Lastly, obtain links from other websites.
If you have further questions about beginner’s guide to SEO, leave it in the comment section below.
If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.
If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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1. Choosing the Best Search Engine Optimization Company
2. Best Website SEO Tips for Beginners
3. The Google SEO Guide for Beginners
If you want help marketing online, then check out our services at IM Consultant Services.
Article: A Beginners Guide to SEO
Also published on Medium.