Beginner’s Twitter Basics for Business

Beginner’s Twitter Basics for Business

“Beginner’s Twitter Basics for Business” written by Mike Marko.

Is this your first time using Twitter for business?

If your business is just starting out, you need the foundation from this beginner’s Twitter basics for business. This will help you to be successful on this popular social media platform.

Success online doesn’t come overnight.  And that’s why simply having an account on Twitter isn’t enough. It’s also important to maintain an active presence.

Twitter can bring a lot of possibilities to your business, if you know how to use it effectively.   That’s why Twitter is used as part of the Pervasive Presence™ framework.

To help you succeed on this platform, today I’m going to outline Twitter basics for business.

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Learning Twitter Basics for Business

Your first steps on Twitter are important.

Starting your marketing campaign on this platform on the right path can help you build your business.

So where do you start with your Twitter marketing plan?

Let’s find out in this Twitter basics for business guide.

Make an Interesting Business Profile

Making an interesting business profile is the best place to start. Since you’re using Twitter for business, your Twitter profile should look professional.

If you don’t have an account yet, the first thing you need to do is to sign up. Make sure to provide a valid email address or phone number when signing up in order to verify your account.

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Always Use Appropriate Pictures

Once you have created your account, you need to upload a profile picture to differentiate yourself from other profiles. Not only does your picture need to be appropriate, but it also must be relevant.

Your profile shows the world who you are and what you do. Consider choosing a profile photo that visually represents your business or brand as this will be visible in every Tweet you post.

Aside from the profile picture, the header photo is indicative of your brand. Usually, businesses use event photos or an image that highlights their work and team.  

Make sure that when you setup your profile and header photo that it is both congruent with your brand, and helps visitors know within 2-3 seconds what your business is and how you can help them.

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Make Use of the Bio Section

Use your Bio section to tell your followers what makes your business special. Provide useful information about your business such as store hours, location, or website.

Aside from giving details about your business, you can use it to send followers to a capture page. A capture page is web page that appears in response to clicking on an online advertisement.  If you have a website, then you can use the bio to send visitors to your business website.

Aim Tweets to Target Audience

Having an account on Twitter isn’t enough. You should also post tweets and engage with your followers.

Your Twitter profile should provide high-quality content.

For example, some business profiles tweet solutions to problems their audience might have. Doing the same is a great way to establish yourself as an expert in your niche.

Avoid posting a random tweet just for the sake of tweeting. Your tweets should be relevant to your followers to help you stand out from your competitors.

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Building Your Twitter Following

Your high-quality content and tweets will mean nothing if you have no followers. Remember that your followers are the keys to your success.

The easiest way to get followers on Twitter is by using the unspoken rule of reciprocity. Find people in your niche or target audience and follow them, as there is a high chance that they will follow you back.

However, Twitter imposes a limit that you can follow per day. Make sure you follow only 10% more than your number of followers to not risk being marked as spam.

Don’t Automate Everything in Your Account

Automating everything will turn your Twitter account into a complete chatbot. This will make your account look unreliable.

While you can make use of this to make your life easier, it is important to use Twitter automation the right way to reap its benefits. The key is to be selective about what and how you automate.

Here are some good examples of Twitter automation:

  • Scheduling tweets in advance instead of manually tweeting everything.
  • Using a social media management tool to automatically tag incoming Tweets that contain a certain hashtag.
  • Using Twitter chatbots to streamline your customer service workflow.

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Final Thoughts on Beginner’s Twitter Basics for Business

In this blog post, we talked about the Twitter basics for business to help you make the most of the platform. The first step to success on Twitter is to have an interesting profile in order to attract and retain your audience.

To make your profile interesting, ensure you use appropriate images for your profile picture and header photo. Make use of the bio section to describe your business or lead followers into your capture page.

Most importantly, create quality content on your account that speaks to your target audience. Keep Twitter automation to a minimum to maintain a personable image towards your followers.

For more, be sure you check out this blog post, Ideas About What to Post on Twitter for Business.

If you have more questions about Twitter basics for business, leave them in the comment section below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Strategizing What to Post on Twitter Business
2. How Does Twitter Work for Business
3. How Do You Use Twitter for Business Efficiently

Beginner’s Twitter Basics for Business - Mike Marko

Author: Mike Marko
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Article: Beginner’s Twitter Basics for Business

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