“Instagram 101: Can You Advertise on Instagram?” written by Mike Marko.
Many frequently ask me, “can you advertise on Instagram?”
In a nutshell, well, yes, you can.
Instagram was originally created as a photo and video-sharing social media platform. And now, the business industry has taken advantage of Instagram’s worldwide users and awesome marketing features.
Instagram is such a visual platform that text ads aren’t much of a thing here.
As a business owner desiring to grow your business, it’s vital that you know how can you advertise on Instagram.
There’s only one way to find out… so let’s get started.
How Can You Advertise on Instagram Effectively
With over 500 million active users, Instagram is a great platform to reach a wide array of users (technically, all of them are potential customers). By using Instagram for marketing purposes, it’s possible to increase your leads, website traffic, and even sales.
A lot of advertisers that use Instagram have been yielding higher in ROI or return on investment compared with other channels. Because of this, more and more businesses advertise on Instagram.
Because of this increasing competition, advertising on Instagram became quite a challenge. And the only way to stand out in this great marketing competition is by advertising your business too through effective strategies.
Now, let’s discuss how can you advertise on Instagram easily and effectively.
Why Advertise on Instagram
Instagram, basically, is about sharing your thoughts through photos or videos. But for businesses, Instagram is not just a haven for posting photos, but more importantly, for advertising.
Instagram allows you to post ad campaigns in different formats. So whether you want photos, videos, or real-time stories to advertise your business, then feel free to do so!
Definitely, today is not the day to ignore Instagram.
Marketers advertise on Instagram to drive brand awareness of their business or product. It allows them to reach a larger audience and engage with users.
Moreover, Instagram serves as an enjoyable destination where people can quickly browse entertainment and news updates. Instagram also integrates ads directly into user feeds, making them less intrusive and bothersome to viewers.
Types of Instagram Ads
Using Instagram ads lets you reach audiences, engage with followers, and promote brands and products.
Instagram ads also help you in getting your messages beyond your follower count. Through ads, your content will be over Instagram feed targeting your preferred audience.
Instagram offers five ad formats: photos, videos, carousels, slideshows, and Story ads.
Let’s take a look at how can you advertise on Instagram using these ad formats.
Advertise Through Engaging Photos
Photos… they’ may be quite simple, but they play a significant role in marketing your business.
A photo ad is a simple one photo in landscape or square format. These are considered the simplest in terms of visual asset needs since you just need a single image.
Instagram is a place where most of its users do not care about what you want to express, but more on how you express them. Basically, Instagram users are so particular in photo qualities.
Most users like photos that are vivid and clear. So, when posting photos, make sure to use a high-quality and vivid photo. You may need expensive equipment to get that perfect shot.
If you want to post a photo of your product, then make sure to capture it from the best angle and with good lighting.
You can hire professional photographers to capture vivid shots of whatever you want to advertise.
Advertise By Using Videos
There’s no question that video content is getting more attention from users. That’s why video ads are also one of the most effective ads you can use.
Instagram now allows uploading 60-second videos — much, much better than the old version that only allowed 15-second videos.
You can make use of video ads to advertise and promote a new membership deal. Unlike photos, in a 60-second video, you can highlight the various products included in the deal.
Advertise Using a Carousel Ad
An Instagram Carousel Ad lets you display a number of related posts together in a carousel.
However, you need to make sure that you have an existing ad that’s connected with a Facebook business page to use this. You can create Instagram carousel ads from your Facebook page or through Facebook’s Power Editor.
This ads also comes with a call-to-action button to connect them directly to your website.
Advertise Through Slideshow Ads
Slideshow ads are similar to video ads since they appear as a video in users’ feeds. It’s also one of the best types of ad you can incorporate into your Instagram marketing.
It’s made up of a series of still images which play as a video. You can create dynamic text effects and audios to make it more compelling in the viewers.
Advertise Through Stories Ads
Stories are one of the newest kinds of ads available to businesses on the platform. Instagram Stories works similar to Snapchat. It lets you share a content that runs for 24 hours.
Ads on stories are full-screen ads that appear to users in between stories they’re already viewing. You can advertise on Instagram Stories either with a photo or video content.
To learn more on how you can use Live Stories for your Business, check out my blog Best Practices for Using Instagram Live Stories for Business.
How to Start Creating Ads
Now that you finally know how can you advertise on Instagram, it’s time to start creating ads.
In creating an Instagram ad, you must first link your Instagram account to your Facebook page. You can do so by going to the Settings on your Facebook page an option for “Instagram Ads.”
You can head over to the Ads Manager and create your first campaign. Then create an Instagram Ad set.
Also, make sure you define your target and how much money you want to spend on the ad. Doing so can allow you to better target a specific audience.
Once you’re done publishing your ad make sure you monitor its performance.
Check which ad works well and what needs to be improved. You also have to test ideas to find the most effective messaging, creative, and targeting.
How Much Do Instagram Ads Cost?
Advertising isn’t free. But it’s more worth it to gain authentic traffic from ads rather than buying a number of fake followers.
Basically, the model or ad is based on CPC (cost-per-click) and CPMs (cost per impressions). It depends on the auction, audience, competition, time of day, day of the week, etc.
The average cost per click (CPC) for Instagram ads typically range between $0.70 and $0.80.
Still, you can choose between a daily budget or a lifetime budget. This is to better get in control of your spendings on ads.
A lifetime budget is where you would set up your ads to run for a length of time until the is depleted. While the daily budget will allow you to limit the amount of spend per day.
Final Thoughts on “Can You Advertise on Instagram?”
In this blog post we discussed whether you can you advertise on Instagram, and how you can approach it for your business.
Advertising on Instagram can help in driving amazing leads and sales revenue.
With its great number of users, Instagram lets you reach a larger audience and make them your potential customers.
Remember, advertising is something that you should not miss out for your business. Most especially Instagram.
If you have more questions about how can you advertise on Instagram, let us know in the comments below.
And always keep in mind… have fun!
Be sure to also check out my blog post, How to Market Your Business with Instagram And Get Results.
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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Article: Instagram 101: Can You Advertise on Instagram?
Also published on Medium.