Complete Guide on Marketing Business on Facebook

October 19, 2018

“Complete Guide on Marketing Business on Facebook” written by Mike Marko.

Are you planning to use Facebook for your business?

Then this guide is for you.

Using Facebook for marketing is one of the best decisions that you’re going to make for your business. With over 2 billion active users, Facebook is the biggest social networking site. And chances are, you’re one of the billion Facebook users.

Just imagine what will happen if you can reach a large percentage of Facebook users who are interested in your business.

The possibilities are endless.

Facebook can help you expand your business in different ways.

But of course, you need to come up with strategies so you can market your business through Facebook effectively.

In this blog post, I will give everything you need to know about marketing a business on Facebook. This complete guide on using Facebook will help ensure your success.

Why Use Facebook for Your Business?

There are a lot of Facebook advantages. Using Facebook allows you to do more than what you can do in traditional advertising. With its array of features, it opens a lot of opportunities for your business.

For example, Facebook allows you to create a community amongst your followers. And this community could be your first target audience as you expand the reach of your brand.

It’s worth noting though that not all businesses get the benefits of using Facebook. The primary reason for this is the lack of knowledge.

Many business owners fail in marketing their business simply because they don’t know how Facebook can help them, to begin with. It only results to a big waste of time, money, and energy.

It’s such a big loss, right?

So to help you maximize the benefits of using Facebook, let’s see what Facebook can do for your business.

Helps You Find Your Audience

Facebook is used by so many people all around the globe. And all of these users can be your prospect customers. Because Facebook is widely used all over the world, there’s no doubt that it can help you promote your business effectively.

Depending on what business you have, you need to find your target audience. Thankfully, Facebook has unique targeting options for posting content and advertisement to specific audience.

This feature is one of the main reasons why many business owners prefer using this platform for online marketing.

Increases Your Brand Awareness

Facebook is one of the most used social media platform. That’s why it can significantly help you to increase your brand’s visibility on the internet.

When people engage on your posts, their activity shows up in their friends’ news feed. The more engagements you get on your posts, the more people would know about your brand.

It’s also worth noting that Facebook posts can be easily shared to other social media platforms, blogs, and even emails.

Best Platform to Create a Community

Like what I’ve said earlier, Facebook offers a lot more than simple advertising. It also lets you create a community.

Creating a community on Facebook gives you a vast amount of data that can help you improve your business. Through this community, you’ll be able to hear your audience’s feedback, suggestions, and even reviews.

You can use these information to improve your products and services.

Facebook Can Help in Generating Leads

Engagement on Facebook isn’t only useful for increasing your visibility, but also to generate leads.

Facebook allows you to post different kinds of content for your audience.That means you can post anything — an update, a promotion, a video, or an article — that will lead your audience to visit your website.

I’m sure, you’re pretty pumped up after knowing what Facebook can do for your business. Before you use Facebook to market your business, you need to assess yourself first.

Ask yourself: Do you have what it takes to successfully market a business on this social media platform?

Things to Do to Achieve Success in Facebook Marketing

Just because you’re on Facebook, doesn’t automatically mean your marketing campaign will eventually be successful.

It doesn’t work like that.

Facebook provides tools that you need, but your success still depends on the effort that you’re exerting to your marketing strategies.

So to guarantee the success of your marketing campaign on Facebook, make sure to do the following:

Know the Behavior of Your Audience

One of the secrets to achieve success in marketing is to study human behavior. This is true both for digital and direct marketing.

Knowing the behavior of your audience will help you create a marketing plan that works. You will also be able to communicate with them as well.

To create an effective marketing plan, the first step would be to create a communication strategy. This is a process of planning the methods you need to do to get engagement from your audience.

Study how you can approach your audience in ways that they’ll feel comfortable.

Study the Marketing Analytics

Marketing analytics is the process of measuring, analyzing, and managing the performance of your marketing strategy.

Understand marketing analytics is vital. Otherwise, you’ll have a hard time making the best marketing campaign for your audience.

The analytics will help you how you to be more efficient in spending your marketing budget. This will prevent you from making unnecessary decisions for your marketing campaign.

Have a Good Writing Skill

To successfully market a business on social media platforms, you need to have a interesting content. Your content will give your audience a reason to follow or visit your Facebook page.

And of course, the foundation to creating an interesting content is having a good writing skill.

Posting high-quality content help you get more audience. It can also help you gain a better search engine result ranking. In case you don’t know, Google’s SEO prioritizes “contextual content” than anything else.

Contextual content is authoritative and relevant content that is optimized to appear in search engines when a user might need it.

Google algorithms put websites with good and high-quality content on the top of search engine results.

Post New Content Regularly

Posting content regularly will make your page relevant. it will not be forgotten by its fans if you’re showing them new content regularly. Also, your updates will be shown consistently on your audience’s newsfeed if you’re always posting status updates or content.

However, don’t just post for the sake of posting. You still need to post your content strategically to get more engagement.

It’s best to post your content when most of your audience is active. According to QuickSprout and AdWeek, these are the best time to post:

Post at 1PM to get the most shares
Post at 3PM to get the most clicks

Be sure to check your own page analytics as your results may vary from the “norm”.

Be sure to also read the blog post, how often to post on Facebook, for more on posting and Facebook marketing. Also check out this blog post on increasing your organic reach, 23 Facebook Organic Reach and Engagement Tips.

You Need to Have Patience

You can’t achieve success on Facebook overnight. In fact, it might take some months before you’ll see improvement to your marketing campaign.

But just because you’re not seeing fast results doesn’t mean you’re failing.

Don’t give up.

This is actually normal in any businesses.

When you’re feeling down, look to the brighter side of things. By that, I mean, check your marketing analytics and see what ads you need to improve.

You need to have patience and perseverance. It might take you some time to perform Facebook marketing strategies effectively before you see improvements.

If needed, feel free to check out this blog as much as you need to master Facebook marketing techniques.

You Must Know How Facebook Ads Work

Another technique to a successful Facebook marketing campaign is know how Facebook ads work. What makes this a bit challenging is that advertisements can be tricky sometimes.

For your ad to reach many people, you need to pay for advertisement fees. And this has been believed to be the most effective way to reach many Facebook users.

But the truth is, there are simple techniques you can perform to reach a large number of people without spending too much for your ads.

If you opt to paying Facebook to spread your ads, you need to make sure you target the users within your demographics.

Also, learn how to split-test your ads. Doing this will help you figure out what type of ads that will work effectively with your target audience.

We’ll cover this in more detail later on in this blog post.

Setting Up Your Business Page

Now that you understand why you need to use Facebook for your business and how Facebook ad works, it’s time to set up your Facebook page.

But perhaps a brief discussion of what a Facebook business page is can help you understand why it’s important to set up one.

What is a Business Page?

Facebook page is a public profile that’s made specifically for businesses, brands, celebrities, causes, and other organizations.

Facebook page offers more features than a regular personal account. With pages, you do not gain “friends,” you’ll have “fans.”

Why Do You Need a Facebook Page?

You need to have a Facebook page because personal accounts aren’t too effective for marketing campaigns. There are lot of features Facebook page has that personal accounts do not have.

For example, a personal account could only have 5,000 friends. But with Facebook page, you can have millions of fans.

Also, with Facebook page, you can effectively connect with your customers. It also builds your online presence and helps solidify your legitimacy.

You definitely need to have a Facebook page to get all the benefits of using this social media platform for your business. To give you more idea about it, here are several reasons why you should consider having a Facebook Fan Page.

A Facebook Fan Page Has More Visibility

Unlike a personal account, Facebook Fan Pages are open to the public. It can be found by search engines. Therefore, your audience can easily find you through search engines.

Your Posts Will be Shown to Your Audience

A Facebook page has several options that help you send your posts to your target audience. Targeting the right audience will help you get engagement.

The engagement will further increase your visibility on this social media platform. The interaction of your audience to your page will appear on their friends’ newsfeed.

A Facebook Page Has More Useful Features

A Facebook page has all the features you need to market your business. You can add links, CTA buttons, and post advertisements on a Facebook page.

Facebook also allows you to monitor the performance of your ads and content on your Facebook page.

Steps for Creating a Facebook Business Page

I can feel how excited you are to create a Facebook page.

Creating a Facebook page is super easy. So easy that even beginners can create one very quickly.

To begin the process, you first need to sign up or log in to your personal account. Only by signing in to your personal account you can create a Facebook page.

Create Your Facebook Page

Sign up or log in to your account. After logging in, click the Create button on the menu bar. That will pop-out a drop-down menu. Select “Page.”

Then, you’ll be directed to another page that will show you two Page options that you can create. Business or Brand Page and Community or Public Figure Page. Select Business Page and click Get Started.

The next page will let you create a page name and a category that best fits your business.

Provide Information About Your Business

After creating a page name and category, you need to fill out the important information about your business.

The information you need to provide will include:

Name: Your business name
Page Category: You will be able to choose from a number of categories, so choose one that best represents your business
Address: On three separate text boxes, provide the street address, city/state, and zip code of your physical location. Be as accurate as possible as this will help customers find your business much easier.
Phone Number: Include your phone number so people can call your store directly from your Facebook page.

It’s important to put all of the information above. Doing this will help in making your page look legit and professional.

People usually Like pages that shows authenticity.

Upload Your Pictures

Aside from adding the necessary information, adding appropriate pictures will also help in improving the authenticity of your Facebook page.

Once the page is created, you will then need to upload a profile picture and a cover photo. Both needs to be relevant or representing your business.

Use a high-quality photo. Otherwise, if you use pixelated, low-quality images, they will appear stretched out or blurry.

Also, it’s best to use your company logo as your profile picture. This will make it easier for your audience to recognize your page.

The cover photo, on the other hand, could be an image that represents your business. It should be at least 828 by 315 pixels.

Consider these tips when choosing Facebook pictures:

Choose a visually appealing picture.
Make sure it represents your business.
Use high-resolution images; at least 170 x 170 px for profile photos and 828 x 315 px for cover photos.
Avoid using copyrighted photos.

Invite Your Friends and Customers to Like Your Page

Once your Facebook page is all set up, your next step will be to invite people to like your page. You can invite your friends, family, or even colleagues to like your page.

You can also ask them to invite their friends to like your page.

Provide Additional Details

You can always add more details about your business. To know what else you can add up in your page, simply click “See All Page Tips”

It’s advisable to add the following details to your new Facebook business page:

Short Description – Provide a brief description of your business (e.g. NYC beauty salon specializing in haircuts, styles, and updos).
Business Hours – Include your store hours so people know when you’re open.
Username – This will appear at the end of Facebook’s URL (facebook.com/mynewbusiness). Pick an easy username to help people find your page.
Your Website Link – Add your website URL so people can visit your site directly from Facebook.
Create a Group – Create a space where your customers can connect with each other and discuss your products or services.

Tips After Creating Your Facebook Page

After adding the additional information about your business, don’t forget to make use of the CTA or Call-to-Action button to your page.

A call-to-action (CTA) button is an action you want people to take upon seeing your page.

How to Add a CTA Button?

Just click the blue “+Add a Button” option on the upper right-hand corner of your page. After clicking it, you’ll have to choose from different CTA buttons.

List of Available CTA Button

Adding the right CTA button can greatly affect your sales. So, choose carefully what CTA button is appropriate for your Facebook page. It usually depends on your niche or your offers.

Here are the available CTA buttons for your Facebook page.

Book Services: Allows your audience to avail a service or start an order.
Get in Touch: Allows your target audience to contact you on the page via phone, a custom form, direct message, etc.
Learn More: Gives your audience more information about your business.
Make a Purchase or Donation: This button is can be used to link directly to a product page on your website.
Download App or Game: Allows your audience to easily download your app or play games

Other CTA for gaining leads and traffic:

Book Now,
Contact Us,
Donate Now,
Download,
Get Showtimes,
Learn More,
Listen Now, and
Request Time.

Different Ways to Promote Your Facebook Page

This may sound cliche, but always remember that it may take some time for you to get the attention of your audience. Getting a handful of followers will be a bit tough especially if your brand isn’t fully established yet.

Also, with thousands of Facebook pages that have been created, it’s pretty tough to stand out in the competition and grab your audience’s attention.

The only way you can get the attention of your target audience is by promoting your page.

Why You Should Promote Your Facebook Page?

Since there are thousands of pages that already exist, people may not discover your Facebook page immediately. But, by promoting your page, you can widen your reach and brand exposure.

Hence, promoting your page helps you find new customers who may be interested in your business.

Promoting a page is more than just posting an advertisement.

There are different ways to inform your target audience about your newly created Facebook page.

Building a Facebook Fan Base

The easiest way to promote your page is telling your existing customers, employees, clients, and friends about your Facebook page.

You can do this either by adding your Facebook page address on your email or by displaying the address of your page on your physical store.

Promote Your Page with Influencers

Promoting your page with Influencers in your industry will expose your page to a large number of potential customers.

Aside from that, making a partnership with an influencer can increase your brand credibility. The people trust the influencer will trust your business as well.

Publish Informative and Interesting Content

Posting content for your existing audience can increase your page’s visibility on Facebook. When you post a compelling content, your audience is more likely to share it with their friends, which can significantly help in increasing your fans.

Posting regularly will also make your page appear on your followers’ newsfeed consistently.

Engage With Your Audience

Engaging with your audience is one of the best ways to promote your Facebook page. By interacting with your audience, they’ll be more interested and feel connected to your brand.

Also, engaging with your audience will make your page active. If you find yourself too busy to keep up with this, you could assign someone to manage your Facebook page. A social media marketing agency can help you with this.

Give Exclusive Discounts or Promo

Creating events and offering exclusive discounts and promos can help to promote your page. By having special offers, your page could be the a “talk of the town.”

Offering promos and discount won’t only promote your page, but it will also increase your sales.

Advertise Your Facebook Page

Lastly, promote your Facebook page using Facebook ads. Posting Facebook Ads will help you get in front of your audience.

Facebook offers many options for creating ads. These options are categorized into:

Awareness,
Consideration, and
Conversion.

Posting Facebook ads will cost you money. Thus, make sure that your ads are aimed at your target audience.

Your main goal here is to turn your audience into customers. However, if you think that spamming your audience with ads would make them loyal customers, I hate to say this, but you’re wrong.

Spamming your audience with too many ads could only annoy them… thus creating “ad fatigue.”

Yes, Facebook ads can really help you gain audience and turn them into customers. However, the foundation to a successful advertisement campaign isn’t the campaign itself, but your marketing strategy.

Have a Well-Thought Marketing Strategy

If you’re marketing a business on a social media platform, you need to avoid posting too much ads. Instead, you can share useful, fun, or informative timeline posts that can hook your fans.

Your fans are more likely to engage on your posts if they are educational or entertaining. If you ever need to use Facebook ad, then make sure to create engaging ad content that can generate leads. Use the correct CTA button that will hook your audience.

An important aspect of a well-thought marketing strategy is having a strong business plan.

Make a Business Plan

Part of an effective marketing strategy is creating a business plan. A business plan helps you set goals and perform marketing techniques when it’s best.

When making a business plan, make sure that it will fill the needs of your business. Avoid focusing on vanity metrics such as getting a huge number of likes and shares.

Understand Your Target Audience

Make sure you know who your target audience is and what “keeps them up at night”. For more details check out the blog post, How to Define Your Target Customer To Grow Your Business.

Keep Up with Your Competitors

Another important aspect to include in your marketing plan is to learn how to keep up with your competitors.

Knowing the trends in your niche will help you gain an edge on your competitors. You can reach a lot of people by using a trend to market your business.

Since you’re on a social media platform, knowing the latest trends and updated marketing strategies may not be too difficult already.

Plan How to Increase Brand Awareness

Increasing your fans or audience can help your business in a lot of ways. Having more audience can increase your sales. Also, increased brand awareness lowers your customer acquisition costs.

A large number of audiences or Facebook followers can help you expose your page to more potential customers.

Post Different Types of Facebook Content

Your marketing plan should also contain your content strategy. Posting different types of content will get the interest of your audience. it will prevent them from being bored with seeing the same kind of content on your page.

Seeing the same type of content from your page will make your page less interesting. With that in mind, it’s best to make use of the various types of organic Facebook content:

Status,
Images,
Videos,
Links,
Facebook Live, and
Facebook Stories.

Make your content fun and engaging. You emojis, quotes, or GIFs to make your posts eye-catching, and at the same time, entertaining.

Determine Your Facebook Ads Strategy

Lastly, make sure that your marketing plan outlines your Facebook ads strategy. Using Facebook ads costs money. And that means you need to ensure your ads will give you profit.

Advertising on Facebook is better than other social networking platforms. And the reason why is that Facebook gives you a lot of filtering options that can help you reach your target audience easily.

If you’re just starting to advertise on Facebook, start bidding at a lower price and avoid exposing your business to random users. Consider choosing your audience based on their interests, pages they liked, or behavior-based targeting categories.

To know more about making effective Facebook ads, check this blog post about Top Facebook Advertising Tips

Tips for Making an Effective Facebook Ad

By now we already discussed Facebook ad several times. To help you better understand what Facebook ad is and how you can use it, let’s talk about it more in-depth.

Remember, posting the right ads can determine the success of your Facebook marketing campaign. Your ads can increase your sales and expand your business instantly. On the other hand, weak ads may only hurt your budget without gaining any return on investment (ROI).

A successful Facebook ad campaign involves more than just a simple boosting of a post. It requires careful planning and strategizing.

To help you make an effective ad for your business, take a look at the following tips:

Aim Ads to Your Target Audience

An effective Facebook ad is aimed directly to its target audience. Posting directly to your audience ensures you that you’ll get engagement.

Facebook has plenty of options for targeting an audience. You can choose an audience based on their age, gender, location, or interests.

Facebook also has three options in choosing your audience:

Core Audiences: These are manually chosen audiences based on age, gender, or location.
Custom Audiences: These are Facebook users from your contact list.
Lookalike Audiences: Users that are based on the information of your current audience.

Always Use Compelling Images

Using high-quality graphics or visuals will make your ads more interesting to those who see it on their Newsfeed. People will be more provoked in clicking your ads if you use interesting images. In fact, Facebook ads with images can get twice the amount of engagement.

Making a Content For Your Facebook Page

If you want to be successful in marketing your business on Facebook, you need to keep your audience entertained. It’s important that you provide content that will get their interests and attention.

Without good content, your Facebook fans have no reason to check or Like your page.

Your page will have no purpose if you’re not posting content. However, that doesn’t mean that you should always post something even if it’s nonsense. Posting unrelated content to your business or industry will annoy your audience.

So instead of posting random content, consider posting something that’s informative, useful, and relevant to your business. To better help you, here are some tips for posting content on your Facebook page.

Post Informative and Useful Content

Educational content is currently trending now in different social media platforms. If people find your content useful, they’ll post it to their audience.

Posting informative content can significantly increase your brand awareness, sales, and credibility. As much as possible, avoid posting content that only advertises your products. Doing this might turn any potential customers away from your business.

Almost all internet users automatically scroll past a post that are too salesy.

Test Best Content for Your Audience

Again, posting repeating content may bore your fans or audience. So, you should post different types of content. Giving your fans or audiences a variety of content will increase their interest in your future posts.

Apart from this, posting different types of content will give you an idea of what works best with your target audience.

Try posting a plain text status, photo, video, or live video. The post that gets most engagement is the best type of content for your audience

Experiment to Get Engagement

Keep in mind that engagement is the key to your success. It could open a lot of possibilities for your business.

Try different ways to get engagement from your fans and audience. You could do this by studying their interests. Providing the content that your audience wants to see can surely give you engagement.

You can also make use of the trending topics in your niche. Using the trends in your niche won’t just give you engagement, it will also expose your business to more potential customers.

To effectively use the trends in your content, consider using it in different kinds of posts such as:

Fill in the blank posts,
Caption the image, and
Like vs. Share.

To have more idea about this, check our Effective Facebook Posts for Business.

Always Use Call to Actions

Lastly, always add CTA or calls-to-action in your content. CTAs are a way to lead your audience to your website or page which will then potentially boost your online sales.

Use Different Online Marketing Tools

Even if you have a good and high-quality content, it will be less effective if it’s not posted at the right time. You can get more engagement if your content is posted when most of your audience is active.

I don’t recommend posting on time when people are usually at work. Many online marketing tools can help you manage your Facebook posts.

Why Do You Need to Use Online Marketing Tools?

Online marketing tools can keep your Facebook page active.

An active Facebook page is an important factor to a successful online marketing.

A Facebook page that’s constantly posting updates often gets the attention of their target fans. And mostly, active Facebook page gets more engagement.

Here are some tools that can help you with your Facebook marketing:

AdsEspresso

AdEspresso is a Facebook Ads tool that makes ad creation and optimization easier and faster. Since its foundation in 2011, it became one of the most used and preferred marketing tools of most businesses.

Users can create Facebook and Instagram Ads right through the interface, which syncs with their pre-existing Facebook Ad accounts.

Hootsuite Ads

Hootsuite Ads will help you manage your Facebook and Instagram ads. It’s one of the most used tools in the social media for scheduling updates.

It automatically scans your Facebook Pages helping you to see the best posts to promote to your Facebook pages.

DrumUp

DrumUp is a mobile and web application developed for professionals and businesses to help them discover content. The application can be signed into using Twitter, Facebook or LinkedIn.

Same as the other online marketing tools, it can help you schedule and create content for your social media accounts.

Tips to Achieve Better Results in Your Facebook Marketing Campaign

We’re almost done with this guide for marketing a business on Facebook. But before I end this, I’ll give you some tips to achieve better results from your marketing campaign.

Do the Best Facebook Practices

Always make use of the available features of Facebook. Specifically, take advantage of Facebook videos, keep your posts short, and post content frequently and timely.

Also, make sure you engage with your customers. Ignoring communication opportunities will hurt your social media traffic.

Focus on Getting Useful Metrics

When using Facebook for your business, don’t just focus on getting likes and shares. Instead, prioritize getting engagement that can turn into sales.

Always interact with your audience and never ignore the messages and comments on your Facebook page. Ignoring your audience can have a great negative impact to your business.

Pin Important Posts to Your Page

You should consider using pinned posts. Pinned posts always stay at the top of the page even after adding new content.

Pinning important posts such as promos, discounts, and other announcements will increase its visibility in your page. However, you can only “pin” one post at a time. So carefully decide on what post is the most important for your business.

Final Thoughts on How to Use Facebook for Business

In this blog post, I discussed how to use Facebook for business. This guide will help you use this social media platform to its maximum potential.

Using Facebook for your business allows you to do more than what you can do in traditional advertising. It opens a lot of opportunities for your business.

Facebook can help you find your audience, increase your reach and brand credibility, create community, and it can generate leads for your website.

But before you start using Facebook for your business, make sure that you already know the behavior and interests of your audience. Knowing your audience will help you create a marketing plan for your business.

If you have more questions about how to use Facebook for business, leave them in the comments below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”. And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

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Article: Complete Guide on Marketing Business on Facebook

Also published on Medium.