Useful Facebook Marketing Tools for Your Business

Useful Facebook Marketing Tools for Your Business

“Useful Facebook Marketing Tools for Your Business” written by Mike Marko.

Looking for Facebook marketing tools that can help you better approach your audience?

Marketing on Facebook allows you to reach people who matter most to your business.

Facebook is an incomparable platform when it comes to attracting customers and fostering long-lasting relationships. The billions of monthly users, free page creation, effortless advertising and wide reach all over the world, has made it a force to reckon with in terms of online marketing.

However, not all businesses experience the benefits of Facebook.

Lack of knowledge, time and skills of navigating around the platform has impeded success from happening.

With the rise of third-party Facebook marketing tools, the chances of success are greater. These marketing tools alleviate the challenges faced by businesses on the platform.

In today’s article, we will discuss the different Facebook marketing tools that can help streamline your Facebook marketing and achieve success.

Every Business Needs Facebook Marketing Tools

Facebook is designed to be simple.

The ever-changing consumers, on the other hand, are not.

To be able to keep up, marketers need to be updated with their consumer data in order to respond appropriately. Inability to do so can cause the brand to become irrelevant.

This is where Facebook marketing tools come in handy. These tools can help ease the process of approaching your audience and marketing strategy.

Before diving into the different Facebook marketing tools, let’s first elaborate on the benefits of using Facebook for business.

Benefits of Using Facebook

Facebook, Twitter, Instagram, and other social networking platforms provide a lot of opportunities for businesses. Since their introduction, these social media platforms have become essential tools in the marketing and growth of businesses.

Facebook has proven itself to be the unparalleled platform from a branding perspective. Marketing activities are low-cost and highly impactful due to the various features available.

Combined, these features result in the benefits listed below and into increased sales and brand growth.

Struggling Getting the Business Success You Deserve - yellow text 3

Being Able to Reach Target Audience

Facebook’s number one selling point?

Almost everyone has it.

Facebook currently boasts billions of active monthly users. This means it is highly likely that your current and potential customers are on the platform. Having a Facebook page gives you the opportunity to directly interact with these customers.

To engage them, provide interesting and relevant content. This helps cultivate brand awareness. A Facebook page also allows your customers to share positive messages about your products and services.

Building a Community for Your Business

Your Facebook page serves as the place where your current and potential customers can consolidate to share experiences. This gives you the perfect opportunity to foster a community and develop a sense of loyalty among the customers.

Ask them to provide feedback, share opinions, and voice any concerns they may have.

Aside from that, here are the other things you can do to increase engagement from them:

  • Post relevant and interesting content to entice them to share.
  • Organize contests and promotions.
  • Provide a place to leave reviews and other feedback.
  • Offer incentives for interaction within the page.
  • Set your page as public so even their friends can easily join.

It Builds the Image of Your Brand

Your Facebook page represents your brand online. This means maintaining a good reputation is crucial to continue attracting customers.

To do this, maintain constant communication with existing customers. Always respond to their messages or comments. Make them feel like their feedback is appreciated and taken into account.

Although using automated replies is less time-consuming, avoid automating all of your social media activity. This can be seen as lack of effort from your part and can lead to dissatisfied customers.

Create richer and more “human” relationships to cement their loyalty.

H3: Useful Facebook Marketing Tools

Facebook is designed to be simple and easy to use for marketers. However, if you want to experience all its benefits, don’t simply rely on its built-in features.

Marketing it right on Facebook requires you to get acquainted with several other tools to maximize the efficiency of your online marketing. These will help you create and publish content, engage with your followers, track and analyze campaigns, manage campaigns, and so on.

Below are 5 effective third-party Facebook marketing tools to help you leverage your business’ performance on Facebook.

1. Canva

Canva is an effective tool for creating and editing images or graphics. Templates are available and can be easily edited.

In addition, millions of stock photos and illustrations can be accessed through the platform. Pre-set filters are also available for ease of image editing.

Its straightforward interface makes it easy for non-professionals to create attention-grabbing images and graphics to be used on Facebook.

2. LikeAlyzer

LikeAlyzer is a free Facebook marketing tool that provides an analysis of your Facebook page. This includes analytics information and Facebook statistics indicating the performance of your page.

In short, it measures the efficiency of your online marketing strategy.

LikeAlyzer determines what works with your target audience based. It even provides valuable insights on how engagement can be further improved. To start analyzing your page, go to and type your Facebook page’s name.

3. Buffer

Buffer is an easy-to-use platform that allows you to manage all your pages and accounts in one place.

It also allows you find the optimum time to schedule your posts and publish them when engagement is high.

Browser extensions also enable you to discover and add content to the sharing queue across all your social media accounts.

Buffer is free, but its usage is limited to 10 scheduled posts. You need to pay $10 per month to use Buffer without this limitation.

4. Facebook Ads Compass

Facebook Ads Compass from AdEspresso analyses your Facebook ads. Like LikeAlyzer, this tool will help you understand what is working with your audience and what is not.

It further provides detailed statistics based on audience demographics, device usage and so on. Features can be accessed for no cost, making it a favorite among many business owners.

5. Hootsuite

HootSuite is another effective platform for social media management. It offers solutions for engaging followers, scheduling and publishing of content, and analytics reporting.

HootSuite provides follower insights and recommends the optimum time to publish content to garner the most engagement. It further allows you to respond to social media interactions from one single dashboard.

HootSuite is currently supporting 35 social networks.

The free account allows you to use its features with only 3 social media accounts for only one user. Hootsuite provides plans according to your business’ needs, with the lowest costing $19/month.

Final Thoughts About Useful Marketing Tools for Business

Having an online presence on Facebook allows you to reach the audience that matters most to your business. It enables you to attract new customers and foster long-lasting relationships with existing ones. The platform serves as a place for you to represent your brand effectively online.

Facebook is designed to be simple for marketers. It provides all the tools a business needs to market online. However, not all business achieve the same amount of success. Lack of knowledge, time and skills to navigate through the platform prove to be major obstacles to many businesses.

In this article, we discussed 5 of the best Facebook marketing tools to use to make Facebook marketing easier for businesses. These tools are created to maximize the efficiency of your online marketing and achieve optimum results.

Leave a comment below if you have questions about Facebook marketing tools.

Learn about our “Results in Advance” program and how we can help your Facebook marketing.

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Useful Facebook Marketing Tools for Your Business - Mike Marko

Author: Mike Marko
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Article: Useful Facebook Marketing Tools for Your Business

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