A Quick Guide to Small Business Twitter Marketing

June 21, 2018

“A Quick Guide to Small Business Twitter Marketing” written by Mike Marko.

Is small business Twitter marketing effective?

Starting and building up a small business can be challenging. Competition is fierce.

Building your brand and promoting to customers is not easy. So you don’t want to waste any of your effort (and money) on things that don’t work.

That’s why many businesses use Twitter.

As one of the most effective digital marketing platforms, Twitter has been used by many businesses to successfully generate leads. You can too!

In this blog post, I’ll discuss how to manage your small business Twitter page and identify certain strategies that will help you build a stronger game.

Steps to Build Your Small Business Twitter Marketing

There are different tools and elements on Twitter that can be used to grow your business. However, utilizing these tools and elements to their potential can be difficult if you don’t know Twitter fundamentals.

If it’s your first time using Twitter for business, then it’s best to take the time to learn its features. If you’re still having some challenges promoting your brand on Twitter, then its time to re-strategize.

Let’s start discussing small business Twitter marketing.

Why Twitter for Small Businesses

Twitter was initially used for users to post short statements, comments, and quick links. What began as a personal social networking site transitioned to serve businesses as digital marketing rose to popularity.

Today, Twitter currently has more than 300 million active users all over the world. There are a lot of Twitter advantages that come in addition to the number of active users. This makes utilizing it essential to your digital marketing efforts.

So let’s talk about how you can use Twitter for your business.

Do Some Recon Work

Take advantage of businesses in the same industry. Their Twitter profiles will provide valuable information on how they draw attention and followers to their pages.

In addition to this, build partnerships with social media influencers. This is a great way for you to promote your business as you can easily tap into their niche audience and turn them into potential customers.

Enhance and Maintain your Profile Visibility

Set your profile to “Public” so users from all over the world can find your profile.

Your profile should be appealing and credible. Use your logo, customized themes, and images that will best represent your company.

Your bio section should also contain a concise description of your company’s vision and mission. However, keep it catchy and informative for visitors to easily understand what your business is about.

The goal is to make sure visitors know what your business does, and how you can benefit them, within 2-3 seconds of visiting your Twitter profile.

Try Mass Following

Spend time following all relevant companies that Twitter suggests. Startup companies and online-based companies use this method to make themselves visible in the market.

Doing this can provide connections and contacts that can be very valuable for your business.

Engage with Your Followers

Once you’ve initiated contact with companies you’ve followed, start a conversation by sending a quick message. It should be short and straight to the point for you to ensure that they understand your intentions.

Another way of engaging with those you followed is by retweeting or quote tweeting their tweets. This gives the impression that you are interested in them and believe in their services.

Promote Discounts and New Business Offers

Posting coupon codes and discount cards to create a buzz among your visitors. Provide incentives or prizes to encourage your followers to retweet and share.

Think of the best offer you can publicize and present it in the most creative way. Use hashtags to monitor your campaign and the conversations that are revolving around it.

Use Twitter’s Newest Features

Twitter now provides a mini-image editor wherein filters can be used and photo quality can be adjusted. This feature helps users who don’t have photography skills but are looking to post high-quality visual content.

Post short appealing videos that will showcase your business and what it offers.

You can also show followers what’s happening with your business in real time by going on a Live feed. This especially useful during events.

Use Twitter with Your Other Channels

Be sure to include your social media platforms and their links in many of your tweets. This way, your followers will know that you have a significant presence all over the web.

Additionally, your followers get to know your products and services better. Being aggressive on all networks sends out a message that you’re working hard.

Make Tweeting a Habit

Utilizing Twitter for your small business marketing requires commitment. Tweet as frequently as you can and have a scheduled Twitter activity for you to draw attention and build a regular audience.

I recommend using social jukebox to help with scheduling your tweets.

Final Thoughts on A Quick Guide to Small Business Twitter Marketing

In this article, I narrowed down the ways you can build your small business Twitter marketing. Using Twitter for your business offers a huge opportunity for you to be recognized by potential customers and partners.

To gain significant presence, you have to tap the right followers and follow the right people or companies. You should also enhance your profile visibility, making it informative and complete.

Engaging with your followers by sending direct messages, retweeting or quote tweeting them. If you have promos and discounts, upload images that will tell your customers about it and encourage them to share with their own followers.

Don’t be afraid to try out Twitter’s newest features too as these only serve to make your life easier on the platform. Lastly, be sure to tweet on a regular basis.

If you have questions about small business Twitter marketing, let me know in the comments below. Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.