“How Do You Use Twitter for Business Efficiently” written by Mike Marko.
If you’re new to Twitter, you’re probably asking yourself: “How do you use twitter for business efficiently?”
In fact, even some businesses who have been on Twitter for some time continue to ask this question.
Don’t let this deter you from utilizing Twitter in your online marketing strategy.
Whatever your business size or goal is, using Twitter can bring you success when used properly. All it takes is careful planning, creativity and continuous optimization.
If you’re not sure where to start, fret not. Successful businesses and marketers on Twitter were once where you are not.
To help you achieve success on the platform quicker, here are some tips on how do you use Twitter for business efficiently.
How Do You Use Twitter for Business
Twitter serves as a communication tool for people around the globe. However, it doesn’t just serve as a social media network for leisure and personal use.
Twitter also offers a wide range of uses and benefits for businesses.
Twitter for Business
Twitter is, at its core, a social network with focus on research, engagement, and awareness. This alone makes it ideal for businesses to be present on it.
According to Curtis Foreman of hootsuite.com, Twitter users are also three times as likely as Facebook users to follow a brand. Another 63.5 percent of social media managers listed Twitter as one of the top social media platforms in terms of return on investment or ROI.
In short, marketing on Twitter encourages engagement from customers, as well as promotes and develops your brand. When executed properly, it can surely bring great success to any business.
The only question is: how do you do it?
Find and Follow Your Market
Finding the right people to follow can be tedious, but it is extremely crucial. You need to ensure that you are introducing yourself to people who are or will be interested in your business. Otherwise, you’d only be wasting your time and effort.
One way of discovering these people is by identifying relevant keywords to your business. These can be used to track current conversations held by Twitter users. This enables you to identify interested consumers and gives you an opportunity to reach out to them.
When you notice users mentioning your product or service, start a conversation or follow them to get you noticed.
Find, Follow and Share Influencers
It’s not just about connecting with your market. You also have to connect with people who are known in your industry.
You can do this by engaging with their posts until they return the favor, or by reaching out and offering a paid partnership.
A partnership with an influencer can greatly increase your followers and credibility.
In addition, influencers stay on top of what is current and interesting in your market. Following them can provide you with a great resource of ideas that can be used for your own social media and blog posts.
Share Things Your Market Wants to Know
The only drawback of Twitter? You are allowed a maximum of only 280 characters to convey your message to your followers. This means your tweet must be concise yet interesting enough to grab your customers’ attention.
There are many things you can share on Twitter within your 280 characters. You can share inspirational messages, insights, and special updates about product launches or exclusive deals.
Even better, add appealing images and/or videos.
Make Use of Hashtags (#)
Unlike the other social media platforms, tracking tweets can be extremely difficult on Twitter. This is because Twitter deals with real-time exchange of information amongst users and businesses.
Using a hashtag makes it easier. This is the pound sign # followed by a tag that explains the topic of the post. Users use these hashtags to read up on certain topics or to contribute to them.
When you use hashtags, make sure they are relevant to your tweet or business. Doing otherwise can annoy users who are actually interested in the topic.
The best way to use Twitter for business is to promote occasionally. Twitter users respond more to interesting content than they do to advertisements.
Remember that Twitter is essentially a social platform where conversations take place in an instant. Therefore, you should focus more on creating or contributing to conversations. This is the best way to engage customers on the platform.
Limit advertisements to announcements of product launches, discounts, sales or exclusive deals.
Have a Plan and a System
Using Twitter for business requires a lot of effort and time from your end. However, it can be easier to manage when you have a plan in place.
A plan helps in ensuring success with your marketing campaigns, and helps gain the interest of your customers. Consider using third-party applications and websites that allow you to automate and schedule posts, or repost your old tweets.
Some of these websites are:
- Twitterfeed – A service that allows you to set up RSS feeds from your favorite blogs. those blogs will be tweeted to your account.
- Social Oomph – A service offering automated direct messages.
- Tweet Old Post – A great plugin for WordPress users. It allows you to connect a Twitter account with your blog and regularly tweet posts from your archives to your followers.
- HootSuite – It offers an option to schedule updates to specific social media accounts, which can come in really handy if you have items that you would like sent at specific times when you may be away from your computer.
Final Thoughts On How Do You Use Twitter for Business
Knowing how to use Twitter efficiently is a question that boggles even some businesses that have been using the platform for a while. We tackled this question by providing tips to help new businesses get on the right path to achieving their goals.
The first step to using Twitter efficiently is by building a following of people who are interested in what you have to offer. You can by track conversations about your business or industry and interacting with the users. You can also partner with influencers in your industry to reach out to their followers.
With only 280 characters at your disposal, you must be able to share relevant and interesting content with your audience. Limit hard-sell tweets to special announcements about your products and services.
Make use of hashtags when tweeting in order for your tweets to be discovered by people who are interested in the topic you are talking about. Because of this, only use hashtags that are actually relevant.
If you have any comments or questions about how do you use twitter for business, leave it on the comments section below. Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.
And always remember to think before you tweet!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.
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Article: How Do You Use Twitter for Business Efficiently
Also published on Medium.