“Guide on How to Boost a Post on Instagram” written by Mike Marko.
Want to learn how to boost a post on Instagram?
There are many ways to do that. But if you want to get the best results, you need to use the promote feature on the platform.
Promotion gives your posts a better chance of reaching your target audience. It gives you an edge on social media, where posts are constantly vying with each other for attention.
However, promotion can also fail if you don’t know what you’re doing. That’s an alarming possibility, given that what you spent on that promotion will therefore have been wasted.
That’s why in today‘s blog post, I’ll teach you how to boost a post on Instagram successfully. I’ll show you a systematic approach to it that will guarantee the best results for your Instagram marketing!
Learning how to boost a post on Instagram starts with learning how to make posts. You see, certain posts are easier to boost than others.
There may be any number of reasons for this. It could be due to either of the following things, for example:
- These posts been optimized from the beginning, or
- The subject of their content taps into a current trend.
Whatever the case, they’re just easier to promote on the platform than other posts. Because of that, your paid promotions for them are supplemented by their organic spread on Instagram.
It thus makes sense to craft “promotable” posts from the start. That’s why we’re going to start with that step in this guide on how to boost a post on Instagram.
After that, you’ll discover how to boost posts using Instagram’s “promote” feature.
Create Your Post
As I’ve more or less said, promoting a post on Instagram costs money. That’s why you have to ensure what you’re promoting is worth the investment.
In fact, there’s an adage that says you shouldn’t throw good money after bad. Applied here, it means you shouldn’t waste your money promoting posts that aren’t likely to get traction.
Instead, you should only promote posts that actually stand a chance of getting popular. This is why most brands promote posts whose organic reach is already good by itself.
That’s because they know these posts are proven pieces of content. They’ve already seen that there’s genuine interest in them, so they’re just boosting them further.
This is why it pays to create the most effective, organically-successful posts you can before boosting. To help you with that, here’s how to create an effective post on Instagram.
1) Set a Goal for Your Post
Set the goal of your post before you create it. This is vital in how to boost a post on Instagram.
You can easily plan how you’re going to create and boost your post if you have a goal in mind. To give you an idea, here are some possible goals for your Instagram posts:
- Get the attention of your target audience,
- Increase sales,
- Promote an event,
- Address issues, or
- Improve brand image.
Pick any of those goals for your content. After that, you can actually plan the content of the post, which is the next step in how to boost a post on Instagram.
2) Plan the Content
You need to have good content. This is key in how to boost a post on Instagram successfully.
Remember that Instagram is a social media platform that’s focused on visuals. People will only pay attention to your post if it’s pleasing to the eye.
That still gives you plenty of format choices for your content. You can post a picture, a short video, a series of photos, or Stories.
Regardless of your chosen format, your post should be related to your business or industry.
Your target audience won’t take your account seriously if you’re just posting random content. People do business with brands that seem reliable and have knowledge about their industry.
3) Create High-Quality Content
You must create high-quality content that matches your goals. Low-quality content isn’t going to get you attention, especially given all the other great content creators on the platform.
The idea is to make your content unique and branded. Make it different from your competitors’ content too.
To that end, you may want to make use of image editing tools like Photoshop and Canva. They can help in creating good quality content.
In addition to that, invest in good cameras as well. They can capture high-quality photos that can be used in your content for Instagram.
4) Optimize the Content
Optimization is part of how to boost a post on Instagram. With optimization, your promotion will be more effective, as it’s supported by the post’s organic search-friendliness.
Now there are many ways to optimize content for Instagram’s and Google’s search algorithms. However, we’ll focus on using hashtags here.
Hashtags are like keywords. People use hashtags to find the content that they want to see.
Adding hashtags to your posts can increase their visibility to your target audience without costing you money. People can find your post easily if it contains a hashtag that’s related to their interests.
For example, say you sell pizza and are publishing posts with pizza in them. You can use hashtags like #food or #pizza so people looking for those things will find your posts.
Post Your Content and Promote It
Now that you know how to create the best content, we’ll talk about how to boost a post on Instagram.
Simply post your content on Instagram. After that, tap the Promote button on your post.
The next screen will ask you to choose your goals. For example, you may want to attract more profile visits, website traffic, or promotion views.
Be sure to pick the goal that matches the objective of your content. After picking your goal, Instagram will then ask you to pick your audience.
You have three different targeting options for your audience. These are Automatic, Local, and Manual.
You need to know who your audience is to pick the right option here. This is an important step in how to boost a post on Instagram successfully, so I’ll go into more detail on it.
1) Choosing Your Audience
The data you have about your audience determines which targeting option you should choose. Be careful with the choice, as it’s a crucial part of how to boost a post on Instagram.
If you choose Automatic targeting, for example, Instagram will choose the audience for your post. This is best if you don’t have a lot of demographic data for your audience.
You can also choose Local targeting if you want to reach potential customers near you. Targeting local users can be more expensive but its results can be worth it.
Otherwise, you can choose Manual targeting. This means you will have to filter audiences based on different parameters.
2) Set Your Budget Right
After choosing an audience targeting option, you have to set your promotional budget. Setting your budget is also a vital aspect of how to boost a post on Instagram successfully.
Like I said earlier, boosting a post on Instagram involves cash. A promoted post is a form of paid Instagram advertising, after all.
With that said, make sure that you get value for your money when boosting posts. Your boosted post should give you a good return on investment (ROI).
This is especially important because Instagram ads are expensive. The average CPC (cost per click) on Instagram is around $0.70 — whereas on Facebook, it costs $0.35.
Despite that, you should still consider using Instagram. That is because Instagram ads can give you 10 times more engagement than Facebook ads.
You just have to be careful when setting a budget and duration for your post. Think about what you can actually afford and how long you can afford to keep paying it.
This is another important tip in how to boost a post on Instagram successfully.
You can visit my blog post about how to save money on Instagram paid ads to know more about budgeting ads on this social media platform.
3) Monitor Your Post
Once you’ve set up a budget and duration, you can go ahead and promote your post. But that’s not the end of the process, since you can keep improving your promotion.
You see, learning how to boost a post on Instagram means learning how to keep boosting a post on Instagram.
In other words, it involves monitoring your boosted posts. By doing so, you can see the progress of their promotion and how to adjust it for better results.
You can check the statistics of your boosted posts using your Instagram account for business. Instagram business accounts let you monitor posts to see if your promotion is working or not.
For example, say your post is for getting leads. You should look at the metrics like engagement or link clicks to see how it’s doing.
You can find metrics on Instagram Insights, via your Instagram profile. Go to your profile then tap the icon with 3 horizontal lines stacked atop each other.
It’s important to make changes until your post starts to work according to your goals. That’s how to boost a post on Instagram successfully.
Final Thoughts on How to Boost a Post on Instagram
In this blog post, I talked about how to boost a post on Instagram.
But before you learn how to boost a post on Instagram, you need to learn how to create the best content. A boosted post won’t work effectively if it has no high-quality, interesting content.
You should also take time to optimize your content. Among other things, that means using the appropriate hashtags for it.
Once you have content, post it on your Instagram account and click “Promote”.
Make sure to pick the right budget when you boost a post on Instagram. This will help you get the best results possible.
Furthermore, you need to learn how to choose your audience when learning how to boost a post on Instagram.
You can use Automatic, Manual, and Local targeting options. Choose the one most appropriate for your goal and content when studying how to boost a post on Instagram.
Once you’re done, you now just need to sit back and monitor your promotion’s progress. You can check out my other posts on how to advertise on Instagram if you want to learn more about promoting on the network.
Alternatively, if you have more questions on how to boost a post on Instagram, leave them in the comments below.
Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.
If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
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