“How to Build Your Business on Instagram Effectively” written by Mike Marko.
Are you looking for an effective way to build your business on Instagram?
Over the years, Instagram has grew from the trendy platform where all the cool kids hang out to show off their lives to an effective social networking site that promises great opportunities for business.
With more than 700 million monthly active users, Instagram presents businesses with the chance to reach out and market to a targeted and engaged audience.
If you’re a business owner, having an active online presence on the platform can help you achieve serious growth for your business. This makes knowing how to build your business on Instagram a crucial aspect of your marketing strategy. The key is to know as much as you can about Instagram in order to reap all the benefits the platform can offer.
Many businesses and marketers believe that in order to meet their marketing objectives, it takes complex strategies… but this is not the case.
In this article I’ll share important tips on how to build your business on Instagram that are relatively easy to implement.
How to Build Your Business on Instagram
Instagram offers businesses the unique opportunity to connect with their audience with the use of engaging visual content. This visual-centric aspect of Instagram became its selling point to the consumers.
But what about the business owners?
What attracts them to Instagram?
Significance of Marketing Your Business on Instagram
Many business owners have decided to implement Instagram into their marketing strategies due to the high engagement rate the platform boasts, as compared to Facebook, Twitter and Pinterest. Not to mention the millions of users it attracts, thus increasing the number of people businesses can reach out to!
In addition to this, Instagram’s user interface proves to be more straightforward to use as compared to the other social network platforms. This makes it easier to implement social media marketing strategies.
Now let’s dive into some tips on how to build your business on Instagram effectively.
Use Strategic Partnerships to Grow Your Instagram Following
Many business owners fail with their online marketing because they have not accounted how to effectively build a following on Instagram. Without a solid audience to convey your message to, building a business online becomes significantly harder.
Although gathering a large number of followers might seem to be the biggest problem a business can face, it actually is not one at all. In fact, you can have thousands of followers in just a couple of weeks simply by building a partnership with other Instagram users.
To do this, create a list of popular Instagram accounts that target the same market as your business. Then foster a relationship with those on that list before asking for their help.
Some things they can help you with include:
Do Unpaid Shout-Outs
If you manage to build a strong relationship with your partner, you can ask them to do an unpaid shout out for your business. This basically means that both parties will encourage their followers to follow each other’s account.
The unpaid shout outs work perfectly if you and your partner share the same interest and target market.
Conduct Paid Shout-Outs
A paid shout out is one of the fastest way to gain thousands of followers in a short period of time.
Since you paid for the shout out, make sure to ask for a call-to-action in which your partners will ask their followers to take action, such as:
- Follow your account
- Like a certain post
- Comment on a post
- Visit your website
- Subscribe to your email list
Build Your Email List
E-mail marketing is important to every small business. When you’re building your email list, make sure that it consists of both existing and potential customers.
Links are generally not allowed to be included in posts on Instagram.
A good way to move around this is to include the link to your mailing list on your account’s bio, with a specific call-to-action.
Create Compelling and Shareable Content
Due to the emphasis on visual content on Instagram, it’s important to ensure that all your posts are appealing and entice your audience to engage with them.
If your contents are liked and shared by your followers, your chances of getting more sales and exposure will be higher.
Posting Beautiful Imagery
Make sure that you’re providing an astonishing, high-quality image every time you publish a post.
Choose images that tell a story or evokes emotion from the audience, as long as there are no copyright issues that will be brought up. If you don’t own any of the photos you’re posting on your account, it’s advisable to ask for permission from the image owner before posting it.
Adding Engaging Text on Images
If you’re having a hard time finding free to use images, you can still make an engaging photo by adding text to images. This can help you deliver your message clearly.
The text can be a compelling question or a powerful, motivational quote.
Improve Engagement with Your Followers
Online marketing isn’t all about gaining a huge number of followers and creating beautiful posts that will entice your audience to share them.
All of your efforts in building a following will result in nothing if you’re not communicating or engaging with your followers.
Know When to Post
If you are looking to increase engagement among your followers, it’s important to know when to publish a new post. You want to ensure to maximize the number of people who will see your post right away.
Tools like Iconosquare can help you find out when most of your followers are online and when you can expect more interactions.
Ask for Engagement
Even if you posted when your followers are online, there’s still chances that you will not get any engagement.
When this happens, consider asking your audience to engage with your posts by asking them to double tap if they agree with the text on the image. You can state a specific call-to-action on the caption itself.
Final Thoughts on How to Build Your Business on Instagram
When it comes to engagement amongst users, there’s no doubt that Instagram takes the prize. That’s why in this article, I talked about how to build your business on Instagram effectively.
I talked both about how to build your number of followers, and also how to communicate and interact with them.
If you have more questions about how to build your business on Instagram, leave them in the comments section below.
And always keep in mind… have fun!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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Article: How to Build Your Business on Instagram Effectively
Also published on Medium.