“How To Get More Engagement On Instagram” written by Mike Marko.
Are you looking to learn how to get more engagement Instagram?
Instagram as a top of the line social media app continues to grow its community with over 2 billion active users each day. With over 400 million Instagram users daily there’s no doubt this is the best social media platform.
Starting a business on Instagram could be a very effective marketing strategy for your business. Many businesses are already using Instagram as a way to reach more customers online. If you want to be one of them, then you should get to know the basics to make the most of this powerful platform.
But without engagement on your Instagram account… well… it becomes dead weight.
That’s why today I want to give you these quick and easy steps on how to get more engagement on Instagram.
How To Get More Engagement On Instagram In 6 Steps
With a lot of businesses that are already on Instagram, gaining followers on this platform will not happen spontaneously. It requires some hard work and effective strategies. If you have no idea about where to start, here are six actions you could do to answer your dilemma about how to get more engagement on Instagram.
1. Always Use A Call To Action
A “call to action” (or CTA) is what Instagram marketers use to get the attention of their followers. It is an easier and faster way to get more engagement with your target audience. In the CTA you can tell them to like, share, or comment on the image.
A CTA can be added in the caption of the image or create images with the text built right in.
Once a follower sees your post, they will much likely click on it – or double tap which will automatically result to a like.
You can also have your followers tag your post with a person that has the same interest. That way, you can get more followers to jump on board.
2. Connect To More People Using Hashtags
Hashtags have shown to be one of the most helpful tools that will entice individuals to follow your account, as well as share information that will strengthen the main topic further.
You can search for the hashtag topic on the search box which will lead you to a listing of topics that match the search. Clicking on the hashtag in post is another way to be taken to these search results.
Using hashtag should be strategic. It should have something to do with what you want to communicate OR be used to help attract a particular person to your post. Also, avoid lengthy hashtags as this may be difficult to read and understand.
You can use several hashtags in one post. I presently recommend between eight and fifteen per post. When you do this, you can use both specific hashtags and general hashtags. By using a variety of hashtags you’ll increase the likelihood of being seen by your target customers.
3. Be Creative with your Captions.
Instagram as a photo-sharing app primarily uses photos as part of the post. But it’s not really just about the photo or video you share. The quality of the post is also about the captions you use.
A caption should be a brief explanation about your post and having a good caption means getting more potential customers. Keep in mind that the word caption can be derived from two separate words”capture” and “attention”. To make it short, a caption is used to capture the attention of your followers.
A good photo along with a good caption will lead your followers to like your post, comment, tag friends or even share it. This way you will be reaching out a wider range of target audience and gain more followers.
4. Always Be Active On Instagram.
Staying active on Instagram should be your main goal. It’s the main reason why your followers follow you because they want to be updated on what’s happening in your business.
If you rarely post you’ll lose followers and their interest. You will need to build a connection between you and your followers to keep them interested in your products and services.
You can also follow accounts and interact with their content. It’s the most natural way to draw attention to your own Instagram account while you also get inspiration from others’ content.
Once you follow them, they will get a notification and you’ll get your account a chance to be viewed and be followed back. It also means that you’ll be seeing their recent posts in your feed, so you can Like and interact with them as much as possible.
5. Share Your Instagram Posts On Your Other Networks.
The good thing about social media is you can cross market your business from one social media platform to another. That means more chances of getting more followers and reaching out to a larger target audience.
So if you have Facebook or Twitter, you can have your Instagram post shared to those as well. When you post a photo, you will have an option to share it to your other accounts. Once you choose to share, that post will be automatically shared to that social media account.
Your followers from that platform will then find out that you have an Instagram account. Who knows, they might create an Instagram account just to follow you. Your followers from other social media who are also existing Instagram users may also end up searching and following you as well.
Additionally, you get to save more time and effort marketing your business. Imagine using just one social media account to post your content and instantly share it to your other social media accounts.
Pretty cool, right?
6. Know The Right Time To Post.
It is important to know when the best time to post. You need to know the peak hours of your customers: when they typically check out their Instagram feed.
Most Instagram users check their accounts in the morning, and in the evening. They also tend to check it on their way home from work or school. Optimal posting time stands around 8 am and 5 pm, the starting and finishing time of a standard day of work.
Once your account is running for a while, you can use tools like Iconosquare to monitor your followers’ habits.
Remember: posting a lot of photos or videos within a day but not posting on the right time would only waste your time and effort.
Final Thoughts On How To Get More Engagement On Instagram
You now know how to get more engagement on Instagram. With the growing popularity of Instagram, it helps to tap into the power of Instagram. You can reach a wide range of target audience and get more followers. You can also promote your products and services through photos you post and share across other social media platform by linking your accounts.
And with these tips, you can improve your overall Instagram engagement and get the most of your efforts.
So get started… and check out the blog post, How to Use Instagram Effectively.
Let me know if this article helps you by commenting below.
Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.
If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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Article: How To Get More Engagement On Instagram
Also published on Medium.