“Why and How to Hire a Facebook Marketing Company” written by Mike Marko.
Are you still wondering why and how you should hire a Facebook marketing company?
It’s not hard to explain why you should do it. Facebook is by far the largest social media platform in the world. Given how many users are on it, it’s become one of the best channels for reaching customers.
In fact, small businesses and large corporations alike now use Facebook as a marketing channel. Marketing on the platform has already brought massive returns for a lot of companies.
The challenge is that everyone now wants a piece of the pie. Facebook marketing has been growing more competitive over the years.
Which begs the question of how you can stand out from the rest on the network.
For many businesses, the answer has been to hire a Facebook marketing company. Such companies provide the marketing expertise brands need to avoid being left behind by others.
Today, I’ll show you what a Facebook marketing company can do for your business. I’ll also show you how to get the best one for your needs.
The Reasons You Need a Facebook Marketing Company
A Facebook marketing company is usually made up of a team of experts who help businesses market themselves on Facebook.
There are plenty of reasons why you should hire a Facebook marketing company rather than hire an in-house social media marketer or do it all by yourself.
I’m going to point out the most important of these reasons below.
Facebook Marketing Is Complex
If you think Facebook marketing is still just about the occasional post or ad, think again.
Facebook now has far more features than it did when it started. And just when you think you’ve learned them all, another feature is added.
This makes marketing on Facebook a complex matter. That complexity can work both in your favor or against you.
Those who understand the Facebook blueprint well can use tons of features available to achieve success.
On the other hand, just getting to know all of those features requires a bigger investment in time and effort than most business owners can make.
There’s also a wide range of skills required for Facebook marketing. It’s so wide, in fact, that a single person is unlikely to possess all of them.
Facebook marketing requires that you have (at least) a great copywriter for the text, a graphic designer for the image posts, a video editor, and a Facebook blueprint whiz.
It’s unlikely you’re ready to hire four individuals for an in-house Facebook marketing team. Fortunately for you, the typical Facebook marketing company already has them.
More than that, the people in a Facebook marketing company are experts at using Facebook’s features already.
That means you won’t have to worry about the platform’s complexity overwhelming them.
Facebook Marketing Takes Time
Just setting up a Facebook page professionally could take an entire day. Do you really have that much time to spare?
There’s a lot to learn if you want to achieve real success with Facebook marketing. If you’re willing to put in the hours required, then go for it.
Otherwise, you’re much better off hiring professionals.
Most business owners decide to hire a Facebook marketing company instead. That’s because they have limited time and a lot of responsibilities.
In-House Marketing Experts Can Be Costly
Many companies are foregoing the option of hiring in-house employees nowadays. They now prefer to hire specialized companies and freelancers instead.
There are a number of reasons for this. For instance, the truth is that accommodating and training an employee for a specialized task can be very expensive.
If that’s not enough, the very same people you train can end up moving to other companies afterwards. In the worst-case scenario, they may even end up working for your competitors.
There’s also the problem of the ever-increasing wages of a Facebook marketing expert. It’s often cheaper to pay a Facebook marketing company than an employee, even without the benefits.
Outsourcing Marketing Lets You Focus on the Bigger Picture
There’s more to running a business than doing Facebook marketing. Instead of wasting a lot of time playing catch up with Facebook marketing, you could be focusing on what you are already good at.
Using your energy on what you can do best will make you a much more productive individual.
When you hire a Facebook marketing company, you get to focus on your strengths, develop them, and scale your business effectively.
5 Things to Ask Before Hiring a Facebook Marketing Company
So now you know why you should hire a Facebook marketing company. It’s time to talk about how to actually do it.
Hiring a Facebook marketing company can be tricky if you’ve never done it before. There are so many questions you must ask yourself.
How do I determine if they’re going to do what they said they would do? How do I monitor progress? What are the expected results?
You can ask for case studies and look into the company’s Facebook profile, of course. If they aren’t doing a good job on their own Facebook marketing, what can they do on yours?
Try not to get pulled in by lower prices too. The chances are that the company isn’t very good if its prices are unusually low for a Facebook marketing company.
Go for reasonable pricing but don’t aim for the bottom. Your priority should be to get results, not just to minimize costs.
One important thing to remember is that getting a lot of likes isn’t a measure of success either. Instead, what you need is a high engagement and conversion rate.
So don’t pick a company that just promises to get you more likes on Facebook.
You can also ask your options for a Facebook marketing company certain questions to get a feel for how they work.
The following are a couple of questions you need to ask every Facebook marketing company in your shortlist.
What Audience Will You Target?
No business, no matter how big or small, tries to sell to everyone. There’s always a set target market.
With Facebook ads, you can display your ads to only those users who qualify as your target market. Targeting options include but are not limited to location, occupation, interest, and language.
You’ve probably already determined the target market for your business. Before hiring a Facebook marketing company, you need to make sure they clearly understand it.
They should also say how they plan to reach your target audience on Facebook. Will they use custom audiences, lookalike audiences or interest targeting?
Custom and lookalike audiences work best if you already have a Facebook pixel installed on your website.
Interest targeting is usually not as accurate and can be much more expensive… but it depends on the situation.
Ask the Facebook marketing company which of these options they prefer for your campaign. Ask them to explain why it’s what they would choose and how it can be of benefit to you.
What Optimizations Will You Do for a High ROI?
Just about anyone can run a Facebook Ad. What makes a person an expert is frequent testing and optimization to improve ROI (return on investment).
A Facebook marketing expert should do A/B testing for copy, ad format, and audiences. This will help them determine what strategies work best.
Ask the Facebook marketing company which of these they do for their clients’ ad and marketing campaigns.
You may even ask them to provide examples of campaign improvements they’ve made thanks to such techniques.
How Do You Measure Success?
Discuss key performance indicators with each Facebook marketing company. Ask for an honest estimate of the cost per result too and see if it aligns with your own aims.
The idea here is to determine what the Facebook marketing company uses as goal markers. If a Facebook marketing company uses the wrong measurements of success, it can actually skew your marketing campaign to a less-than-desirable outcome.
When Should I Expect to See Results?
When you hire a Facebook marketing company, what you expect from them are results.
However, if you don’t get a clear estimate of when to expect them, it could result in problems in the future.
Ask for an estimate of the time you should expect to start seeing the results. Remember to pick only the Facebook marketing company options that are honest here.
For instance, if they predict results far earlier than every other Facebook marketing company you’ve seen, they may not be dependable.
That’s because they’re probably focusing only on telling you what you want to hear, regardless of what’s actually feasible.
You want a Facebook marketing company that gives you reasonable predictions. Stay away from the ones that make unbelievable promises.
When Will I Be Getting Reports?
Reports are vital for working with a Facebook marketing company. They enable you to keep an eye on their progress.
Ask them how often they will be sending you reports. Try to go with a Facebook marketing company that sets clear reporting intervals.
Final Thoughts on Why to Hire a Facebook Marketing Company
Now that you know exactly how and why you should outsource your Facebook marketing, why not give it a try?
It’s important to note that while some are successful with Facebook marketing, a lot of people are losing money on it too. It’s all about having the right knowledge and experience.
You only have two options if you want to use Facebook marketing. Either you take the time to learn or hire a Facebook marketing company.
Generally, it’s better for business owners to hire a Facebook marketing company. Running a Facebook marketing campaign yourself will end up costing you a lot more money.
Learning how to do Facebook marketing also eats up valuable time. It also requires such a wide range of skills that you may need to hire more employees just to keep it in-house.
So hiring a Facebook marketing company is often the way to go. If you do decide to hire one, however, you may want to ask your options the following:
- What audience will you target?
- What will you do to try and improve campaign ROI?
- How do you measure success?
- When should I expect to see results?
- When will I be getting reports?
These queries can help you choose the best Facebook marketing company for your business.
If you still have questions or suggestions about why and how to hire a Facebook marketing company, please leave a comment below.
If you’re still unsure of how to how to market on Facebook or have more questions on the process, please feel free to leave a comment below or visit IM Consultant Services.
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