“5 Tips On How To Make Instagram Work For Your Business” written by Mike Marko.
Are you considering to learn about how to make Instagram work for your business?
You may not have any idea about how to boost and promote your business using social media platforms, specifically, Instagram. Yet Instagram is a great way to help build a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.
If you choose to learn how to make Instagram work for your business, it could save you time, effort, and money long term. Instagram can be a very effective marketing strategy for your business. Many businesses are already up and using social media platforms like Instagram to reach more potential customers online.
If you want to become one of them, then you must be aware of the basics to make the most of this amazing platform.
Apart from being an opportunity to showcase to your customers what kind of products or services you have, there are things that you should be fully aware of on how to make Instagram work for your business.
How To Make Instagram Work For Your Business
Instagram may be the most well-known among photo sharing apps these days. It’s no wonder why many entrepreneurs, business owners, and marketers are active on Instagram and it’s increasing every single day.
Instagram is not solely a photo-sharing app. As a matter of fact, it also features many tools that are enjoyed by many active users. Apart from the chance to share unlimited photos online, it also allows you to post and share short video clips to your followers.
If you are interested in how you can make the most of your Instagram experience, let’s talk about these 5 tips on how to make Instagram work for your business.
1. Link Other Social Media Accounts To Your Instagram Account
To start using Instagram, the first thing you want to do is to sign up for an account through your active email or your active Facebook.
Next is to establish your brand by selecting a unique and catchy username that’s like your other accounts online. This way, it can help your potential customers to reach and easily find you.
Make sure to optimize your profile by adding a profile photo that promotes your business. It could be the logo of your business or any photo that will help your business to be recognized. Also, complete your business bio and add details about your business or your services.
Present what kind of business you have in your profile. If you already created a website for your business, do not forget to link it to the website field. This can also be an advantage if ever your followers get interested in getting to know more about your products or services.
Once you are done completing your profile, you may now link your Instagram account to your other social media accounts online.
Linking your Instagram account to your other social media accounts supports you to easily share your photos on different social media platforms. As soon as your followers on other social media websites see that you’re also active on Instagram, these people might follow you on Instagram as well. Apart from that, these followers can also be your potential clients in the near future.
When your photos or videos become viral on different social media platforms, you might have the higher chance of your posts to be seen by many online users. This will give you a greater possibility to gain more followers online.
2. Experiment When It Comes To Sharing Content On Your Posts
Instagram is a perfect tool to attract customers to your business. Why? Most people these days are into unique and eye catchy presentations such as short video clips and attractive photos. If you don’t want to bore your online customers, be creative in posting visual content from time to time.
It is possible that when you think of posting an update, you might want to make sure it’s related or it’s the actual photo of your product or your service. But to give you a hint, people can also be curious about a business when you let them see your business actively doing some especially fun activities.
You can capture photos of your staff and location. This may increase follower’s curiosity about your business. You can upload a short video and shoot about the actual event that’s presently happening in your business… live.
There are lots of ideas about what to post on your account such as products you’ve released, teases (sneak peeks) of new products and services, the office location or tour of your business, your employees and fans, your clients in a casual setting, as well as the articles or blog posts all about your business.
Also, you might want to make sure that when you post you take the opportunity to interact with them. Ask them a question about the picture that you posted in the photo description. It will encourage followers to answer it in the comment section.
Another thing is that you might also want to try posting content at different times of the day so you can figure out the time when your followers are online. Once you know the best times, posting during these hours will surely get responses from your followers. This way it helps your post to cycle through your feed and your friends feed all day or even the whole week.
3. Use Appropriate Hashtags
Each time you post on Instagram, one important thing that you should never forget to do is to include hashtags that are related to the post.
Hashtags help users not to have a hard time in searching for specific content on different social media platforms like Instagram, Facebook, and Twitter. This will also make your content to be easily noticed by different users.
I recommend trying to use as many as ten to twelve hashtags per post.
4. Interaction With Your Followers/Customers
When you’ve gained a significant number of followers or customers, it’s important that you’ll keep them in the loop so they would keep coming back to your Instagram page.
Interact with your followers… even with a simple hi-hello greeting. Encourage conversation about how they’re doing and whether they find your products or services useful.
Also, one more way to update followers is by encouraging them to post their own photos and let them tell something about your business. Ask them to post and include a hashtag. Be sure to reply to their posts to let your followers feel that you value them.
5. Monitor Your Analytics
Business is about continually improving your marketing strategy. And on Instagram, you can do this by making sure that you monitor your Instagram analytics.
Fortunately, there are analytics tools which you can use to monitor your Instagram analytics. They are paid services that will let you check the performance of your posts, and monitor their analytics. Their services can also help you in assisting you with Instagram management and in generating revenue through ads.
The Curalate dashboard can give you information about the metrics of your posts. You will be able to see how many people viewed, liked and commented on your posts. The site can also let you update your Instagram account on that site and engage with followers. You can also compare your account’s performance against competitors with a number of key performance indicators.
Once you see your performance through analytics tools, you can plan your next action on improving your business performance on Instagram. These tools can give an insight on what type of content you should focus on posting.
Bonus Tip: Make Use of Instagram Ads
Making use of Instagram advertisements is another answer to the question of how to make Instagram work for your business.
Just like on other social media platforms, using advertisements on Instagram can boost different aspects of your business. if used properly, advertisements can increase your reach as well as your conversions.
If you can reach a large number of people, a lot of possibilities will be opened. This can increase your chance of getting followed by a lot of potential customers or business partners. This can also lead to a serious uptick in your sales.
That’s possible because Instagram mainly focuses on good-looking graphics or photo… and visuals play a huge part in marketing.
Having said that, make sure to use advertisements properly. I’ve already written an article on how to make a profitable Instagram ad campaign, so you may want to refer to that for help.
Just remember that your advertisement should get the attention of your target audience. Consider using your best content as your advertisement.
Also, be sure to learn how to make the most of Instagram’s ad targeting features. These are built on the Facebook ad targeting platform, so they let you do very precise targeting with your campaigns.
Take time to learn how to use Instagram ads properly. If you don’t, using this Instagram marketing feature can actually do your business more harm than good. It’s more likely that you’ll just end up losing money and time on your advertisements.
Final Words On How To Make Instagram Work For Your Business
There are things you should do right away when trying to learn how to make Instagram work for your business. Follow the tips we talked about in this article to give you a good head start. Linking your Instagram account with your other social media accounts will help your business be seen by even more online users. Being creative on the type of content that you post, and be sure to reply to their comments. Using hashtags will also help your posts to be easily discovered by many other Instagram users.
So get started… and check out the blog post, How to Use Instagram Effectively.
Let me know if this article helps you by commenting below.
Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.
If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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1. The Essential Basics on How To Market With Instagram
2. How To Market Your Product On Instagram
3. Is Instagram Good for Business?
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Article: 5 Tips On How To Make Instagram Work For Your Business
Also published on Medium.