How to Make and Run a Twitter Business Blog Account

Twitter Business Blog

“How to Make and Run a Twitter Business Blog Account” written by Mike Marko.

Are you planning to make a Twitter business blog?

Planning to use Twitter for your business is a wise decision. This social media platform can help you reach your target customers.

Reaching your target audience will benefit your business. This can improve your sales and brand visibility on the Internet. But in order to achieve that, you need to use Twitter properly.

Marketing a business on Twitter isn’t that easy.

But fortunately, it isn’t that hard either. Wonder why I say that?

I’ll tell you why in this blog post. Because today, I’ll talk about how to make and run a Twitter business blog.

Bring Your Business Blog to Twitter!

You definitely need to create a Twitter business blog. There are may Twitter advantages you can take advantage of.

Many business owners are already using this social media platform. In fact, most of them are already getting the results they wanted.

That said, there are also a few business owners who fail to actually reap the benefits of using Twitter. That’s because they don’t know what they’re doing on the platform.

If you don’t want to end up failing too, make sure to follow the tips that I’ll give you below. I’ll start by teaching you how to create your Twitter business blog.

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Create Your Twitter Account

Creating an account on Twitter is easy. You just need to follow the instructions on your screen. To make it even easier for you, here are the simple steps in signing up on Twitter

  1. Open your browser and visit Twitter.
  2. Click Sign Up.
  3. Provide the necessary information.
  4. Enter your name in the field.
  5. Provide a valid email address or phone number.
  6. Create a strong password.

When signing up, Twitter will ask you to create a user name for your Twitter business blog. It’s recommended to create the best username for your business that you can think of.

If you can, use your brand’s name as a username or Twitter handle. Your future and existing customers can easily find your account if you use a username that’s associated with your brand.

Of course, lots of companies share the same name. So if there’s a user who’s already using your desired username, think of a new one. Just make sure that it’s related to your brand.

Also, choose your Twitter business blog username wisely. You’re only allowed to use 15 characters, so make the best of it.

Click Create My Account when you’re done filling in the necessary information. But before that, make sure that you provide a valid email address. You need it to verify and secure your Twitter business blog account.

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Follow Important People in Your Business

The next page after creating your account tells you to follow people. You can let Twitter find you users to follow on your Twitter business blog. However, it’s best to follow important people in your business first, such as your customers, employees, and colleagues.

You can do that easily by allowing Twitter to look for people using your email. Just give Twitter access to your contacts in the email you provide when making your Twitter business blog.

Also, you can use online marketing tools to follow potential customers. There are marketing tools that can help you find the right audience for your business such as these:

  • Bluenod,
  •, and
  • FollowFly.

Start Posting Your Tweets

You need to start posting tweets once you have an audience. It’s important for your Twitter business blog to post tweets because it’s how you get engagement.

Engagement is the key to your Twitter business blog’s success because it will create a buzz. People will be intrigued by your account if it’s getting a lot of engagement. Once that happens, your brand’s visibility and sales will increase.

You will get more customers if you have increased brand visibility. Lots of Twitter users purchase from business pages they follow.

With that said, post tweets often in your Twitter business blog. To post a tweet, click the blue quill icon on the upper right corner of your screen.

Type your message but make sure that it’s 280 characters only. Twitter limits tweets to 280 characters right now.

Click Tweet once you’re done composing your message. Your tweet will be shown in your followers’ tweet feeds. The tweet feed is the home screen of a Twitter user. This is where the tweets of followed accounts appear.

Though tweets are short, they’re still an effective medium for marketing. A single tweet can engage thousands of people in just a second.

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Use the Hashtags Properly

A hashtag is a single word or group or words that describe the content of a tweet. This feature is used to organize the posts on Twitter.

Aside from grouping tweets, hashtags can increase your visibility on Twitter too. Adding hashtags to your tweets helps your target audience find your posts.

More people interested in your content will see your tweets if you’re using hashtags. But for this to happen, make sure to use the right hashtag for your Twitter business blog posts.

Use hashtags whenever you have events or are offering discounts and exclusive sales. Doing this will make it easier for interested people to find your promotions.

Always use hashtags that are related to your business, however. People will unfollow you if you’re spamming hashtags by using unrelated ones to try to make your tweets popular.

In addition to that, using lots of unrelated hashtags to increase visibility is a clear sign of unprofessionalism. This can negatively affect the image of your brand. If this happens, you’ll lose credibility and many of your customers may turn to your competitors instead.

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Drive Traffic to Your Business Blog

Your Twitter business blog should also include a link to your website.

Twitter is one of the best social media platforms for driving traffic to your website or blog. Short tweets below 100 characters often get a 21% higher interaction rate.

Putting out engaging tweets is the key to getting traffic. Online marketers post engaging tweets whenever they need to promote something.

It’s best to post engaging tweets with a link to your blog occasionally… but don’t do it too often. Doing it too frequently might annoy your target audience.

That’s because it can make you look like an overeager salesman.

Make 3-5 separate tweets that you’ll publish at different times. Online marketing tools like can help you automate the tweets about your blog posts, to make it easier.

Just connect your Twitter business blog to via RSS feed. MissingLettr will automatically create a Twitter campaign for every new blog post you publish. Also, will create several tweets based on the content of your blog post.

Aside from that, make use of Twitter widgets as well. Add a Twitter widget to your blog. This allows your visitor to share your posts on their Twitter account easily.

Lastly, make sure to use different media such as images and video to promote your Twitter business blog on other social media websites.

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Final Thoughts on Twitter Business Blog

In this blog post, I talked about how to make and run a Twitter business blog. It’s important for business owners like you to use Twitter for marketing because of its many benefits.

Twitter contains all of the features you need to market your business. But in order to achieve your goals, you need to use this platform properly.

To do that, you need to set up an account for your business. Make sure to fill in all the necessary information. Giving details about your business is the key to attracting followers.

You should follow people on Twitter too. You can let Twitter find people for your Twitter business blog to follow.

However, it’s best to target specific users who can help promote your business. There are plenty of marketing tools that find these people.

Lastly, make sure to tweet regularly on your Twitter business blog. Remember, engagement is the key to your success. You’ll get more customers once users on Twitter start talking about your business.

Just don’t forget to use the right hashtags to effectively promote your Twitter business blog.

If you have more questions about the Twitter business blog, leave them in the comments below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. How to Set up a Business Twitter Account
2. Startup’s Guide on How to Effectively Use Twitter for Business
3. Beginner’s Guide on How to Promote Business on Twitter

How to Make and Run a Twitter Business Blog Account - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you need help marketing your business online then check out IM Consultant Services.

Article: How to Make and Run a Twitter Business Blog Account

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