“Tips on How to Market Business on Instagram” written by Mike Marko.
Looking for tips on how to market your business on Instagram?
Social media platforms are now deemed to be some of the most effective marketing tools in order to guarantee business growth.
With more than 400 million active users and 3 billion photos liked every month, Instagram has cemented itself to be a platform to be present on for every brand.
However, marketing strategies employed on Instagram cannot be the same as those used on Facebook or Twitter. On Instagram, quality surpasses quantity. It demands far more than simply posting a photo of your product and sitting back to wait for engagement to come.
Use Instagram for your brand correctly and you can be on your way to marketing success. Using it incorrectly, on the other hand, could simply lead to wasted efforts.
In order to improve your marketing strategy on the platform, here are some useful tips on how to market business on Instagram.
Better Understanding of How to Market Business in Instagram
When it comes to marketing in Instagram, brands must be more tactical on their approach as compared to other social media platforms. Instagram is a highly visual-centric platform and this needs to be taken into factor when distributing content.
But it is not just about publishing appealing images or videos. To guarantee marketing success on Instagram, brands need a well-defined brand identity and a strategy to complement it, along with effective community management.
Here are 6 tips to help you learn how to market business on Instagram and maximize brand exposure on the platform.
1. Determine Your Audience and Connect with Them
The first step to developing a successful marketing strategy on Instagram is knowing who your audience is. This will help you create quality content that they will want to engage with. In turn, this will enable you to make the right connections and attract the right followers.
When you are trying to improve brand presence, having the right followers is everything.
Observe their actions: What kind of content do they engage with the most? What are their interests?
Knowing those kinds of information will help your brand be more competitive and relevant to them.
Once they start responding to your content, engage them further by liking or commenting back as this simple act can turn them into potential customers and an enthusiastic brand ambassador. A customer that feels his or her needs are being attended can lead to satisfaction.
Making use of campaigns that incorporate contests or interaction from their end will also help improve the connection between your brand and your followers.
2. Use the Appropriate Hashtags
Aside from images and videos, the hashtag is one of the most important elements in marketing your business on Instagram. It can make or break your campaign. Use the right one, and you can attract people outside your current sphere of followers. Use the wrong one and you will potentially turn away potential customers.
While making use of trending hashtags can be a sure way of reaching more people, it is important to use those that are relevant to your content. Repeatedly using a hashtag in your posts will make your content more relevant in search engine results.
Other than specific and trending hashtags, using interactive hashtags can also be beneficial. Interactive hashtag’s a smart way to increase your interaction with your followers. Your followers can use the interactive hashtags when posting a photo showing that s/he used your products/services.
3. Be Consistent
Your Instagram profile must represent your brand. It should be able to convey your identity and reputation. With that being said, consistency is a factor you need to consider.
Each content published must convey the same identity as you have already promoted your brand to be to your followers. After all, that is the identity that your brand has shown to attract them in the first place. Straying away from it could eventually lead them to unfollow your business.
Timing is also everything on Instagram if you want to be seen. Choose the time when most of your target audiences and followers are active on Instagram.
You can experiment by posting at several times of the day to determine which posts received the most engagement from your followers and target audiences.
4. Partner with Influencers
Influencers are the modern-day celebrities of Instagram and are experts at creating high-quality content that resonate with a huge following. They are seen as reputable and are trusted for their opinions on new products and brands. Utilize the right influencers to expand your brand awareness.
Once you have chosen your influencers, do not forget to mention them in your posts or share their carefully-curated content that mention your brand. Incorporating influencers is one of the most powerful ways to expand your reach on Instagram.
5. Use Shortened Links
Do you notice that some posts of popular companies have shortened links? Having shortened links posted on your site will be your way to drive or direct your followers to any website of your liking, without making it seem like a spam.
Use shortened links instead of long ones to make your post look clean. Posts with a lot of symbols and unwanted characters might annoy a lot of people. With shortened links, hesitation to visit it will lessen as your followers know that they aren’t spam links.
6. Use Sponsored Ads
Sponsored ads are just like the ones you often see on Facebook. It is a way to advertise your brand to a carefully targeted audience that are not your current followers on Instagram.
Through sponsored ads, brands can share relevant marketing campaigns and reach more people.
H2: Final Thoughts on How to Market Business on Instagram
In this blog post we established that Instagram is a powerful and effective way to promote your business. Given the wide audience available on the platform, it provides an opportunity for brands to reach people from every corner of the world. The marketing strategy used on it can then either make your success or break your business.
In this article, we discussed 6 tips to ensure that it will not be latter. Knowing your audience and publishing quality content that resonates with them is the first step to successful Instagram marketing. Using the right hashtags, sponsored ads and influencers, at the same time, will help your business reach a larger audience. It is also crucial for your business to remember than clean posts with shortened links and consistency will help attract new followers and retain current ones.
I hope you enjoyed my blog post on how to market business on Instagram.
If you need help as to building business on Instagram, feel free to contact me and we’ll discuss how we can help you build your business presence online.
And always keep in mind… have fun!
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Article: Tips on How to Market Business on Instagram
Also published on Medium.