“How to Use Instagram Effectively – For Personal and Business Use” written by Mike Marko.
Do you have an Instagram account but only have a few followers?
You would expect that with over 400 million Instagram users that it would be easy to build your Instagram account…
But, getting followers is not as easy as you think. You will need to spend some time and effort before you can achieve the number of followers you want (and need).
It all boils down to knowing how to use the app effectively. Whatever your reason is, using Instagram can help you with your endeavors. Today, I am going to walk you through in understanding the ways on how to use Instagram effectively.
How To Use Instagram Effectively
Instagram is a great platform for both personal and business uses… but it isn’t the most intuitive program for building up an account. So let’s dive in and answer the question, “how to use Instagram effectively“
Create and Optimize Your Profile
Customize your Instagram profile and make it look good. This will allow your potential followers to know who you are and give them a reason to follow you.
You can start by creating a unique Instagram name that can catch Instagram user’s attention. But…make sure it includes your business name which is easy to recognize.
Adding links to your blogs, websites or other social media pages will surely help. If users find you interesting, there is a higher chance that they might follow you.
Also try to keep up with the current trends. Sharing your thoughts or ideas in trending topics really affect the number of your followers.
By the way, do not forget to set your profile to Public. To make it public, open Instagram, open “Options,” and make sure “Private Account” is turned off.
You can take a picture or video,then post it to Instagram. It’s easy,fast,beautiful and fun way to market your business. Take a good quality photo and use the best filter that would fit your business. Through this approach,it will help you gain more followers.
Use Relevant Hashtags
One of the trickiest but useful things in social media nowadays is using the hashtag effectively. A hashtag offers an easy way to search the topic that you are looking for. #OOTD, #throwbackthursday, #TBT and #selfie are examples of the most used hashtags.
A hashtag ties the conversations of different users who are not connected yet into a single stream. By the use relevant hashtags, there is a greater chance for your post to get exposed to a wider audience than the people who already follow you or know about your business.
You can try creating your own hashtags like your company name or a slogan that applies to a lot of your photos. This is a great way to build up your brand on the platform and build a more cohesive presence.
The key to using hashtags effectively is to use them smartly and sparingly. Try to limit the number of hashtags per caption to around three.
Use Numbers and letters only in your hashtags. Using space and special characters makes your hashtag unsearchable. Just make it simple and readable.
Post At The Right Time
Before you post your photo to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram.
Post at times throughout the day that you can assume your audience has down time and is checking their accounts.
This will allow your followers to get updates on what is going on to your business. It will also give them the idea what products you are currently offering. By posting photos consistently, they will be able to know that you’re business is in a good standing and not being left behind.
Keep in mind that the goal is to ensure your photos appear in the feeds of your followers so they can interact with them.
You can at least publish one post per week.
How to Use Instagram Effectively for Business Owners
The Internet is being used as a medium to promote your business online. Connecting to possible customers using Instagram is a good idea because Instagram is the leading photo sharing app. That makes it idea for helping you grow your business and market your products.
Upload Photos to Attract Customers
As the saying goes “a picture is worth a thousand words”. It explains everything about how powerful a picture can affect your target audience. You can simply express your thoughts and convey them through images and get more chance of being recognized.
We live in a visual world where we use our eyes to determine what’s appealing or not. With that, we should keep our images attractive to viewers at all times to keep them as followers and gain more.
We chose Instagram in promoting your business because we are going to present visuals. Presenting pleasant pictures of your workplace and product is a great start to promote your business. Uploading these to your Instagram account will definitely help you.
Your Office or Workplace
Every single person has its own taste when it comes to the type of environment of their workplace. These photos will easily catch the attention of sophisticated buyers. Aside from workplaces, they are also interested in behind-the-scenes photos.
Almost all organization celebrates new babies, birthdays, work anniversaries and other occasions. Uploading photos or videos of celebrations in your workplace can also help your business in attracting new customers.
Holding A Contest On Instagram
Running contests on Instagram can help further grow your audience, drive traffic to your website, and even help you sell product. To enter the contest, ask people to either follow you, like, comment on one of your photos, use a specific hashtag, or repost one of your photos.
To start your contest, you must:
- Choose a unique hashtag. (Choosing a unique hashtag can help you in tracking the participating users).
- Set your goals, rules, terms and condition
- Choose a method in selecting your winner
Those who don’t follow you already will be exposed to your Instagram account through a post created by one of their friends, which is an effective way of building trust with new followers.
Final Thoughts On How to Use Instagram Effectively
I expect you now understand how to use Instagram effectively to either help promote your business or for personal use. With the growing popularity of Instagram, it helps to know how to use it effectively.
Let me know if this article helps you by commenting below.
Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.
If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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Article: How to Use Instagram Effectively
Also published on Medium.