“How to Use LinkedIn for Marketing Your Business” written by Mike Marko.
Let’s be real here…
Starting a business is exciting and fun, but it’s not always like that.
You have to go through extensive marketing to promote your products and services.
I can totally relate to that…
I, too, had a grueling start marketing my business.
One of the best platform that helped me promote by company is LinkedIn.
LinkedIn is a great platform to market a business, generate leads, widen brand awareness, and even build a strong partnership with several other businesses.
Maybe you’re one of the many people wondering how to use LinkedIn for marketing your business.
In this blog post, I will share to you the proven effective and easy techniques on how you can market your business through LinkedIn.
Using LinkedIn for Marketing Your Business
I bet you’re excited to use LinkedIn for marketing your business!
Based on LinkedIn Business, LinkedIn has more than 450 million business professionals from around the world.
There’s a very large professional audience using LinkedIn.
As a new business that wants to expand your network, referrals, and consultancy, LinkedIn is the best place for you.
Marketing your business through LinkedIn is super easy. And LinkedIn opens a lot of opportunities for businesses to grow.
Now, here’s how to use LinkedIn for marketing your business. By performing these simple techniques, you’ll be able to harness the power of LinkedIn.
Start with Your LinkedIn Profile
Let’s start at the very basic… create your LinkedIn profile.
When filling out the sign-up form, make sure to input the complete and updated details about you. Take note, your profile will be the first thing other people will see.
By creating a good profile, you’re making yourself a favor of gaining good impression from others.
Do not forget to input important details about your company that you want people to know. You can also add your achievements, awards, work experience, milestone, or even articles you published.
If you don’t have any idea on how to create a remarkable profile, you can try referring to these 5 remarkable digital marketing LinkedIn profiles, and use them as a guide when creating your own profile.
Create a Great LinkedIn Company Page
After creating your profile, you can start building your company page. Take note, after creating your personal profile, you will need to wait for 7 days before you can create a company page.
Your company page is your business’s LinkedIn profile. You must create a great company page that future clients and visitors will definitely hit the follow button!
Your company page should include all the useful information for prospect customers. Indicate important details about your company such as your company’s achievement, foundation date, and how many you are in the company.
Don’t have any idea on how to create a company page for your business? You can visit this 5 Tips When You Create New Company on LinkedIn.
Define Your Target Audience
Your marketing strategies will fail if you target it to the wrong audience.
Now here’s my secret…
To become successful in your LinkedIn marketing, you must determine who is your target audience. Once you’ve identified your target audience, it will be easier for you to come up with content creation that your audience is interested to see.
Start sharing useful information to your target audience. There is a large number of people who’ll look forward to seeing your informative articles to gain new knowledge.
Build Connections and Relationships
Building connections with your audience in LinkedIn is almost like establishing a strong friendship bond with them.
Remember, LinkedIn is a social network for professionals to connect with other professionals such as prospect clients, partners, and referral partners.
Once you’ve made connections with them, it will be easier for you to come up strategic marketing strategies to them.
No, you don’t need to be very salesy. If that’s the case, then you’re approaching them very wrong. You can simply be friendly, all the while being professional!
Publish High-Quality Content
Once you’re done building trust and growing your connections with your target audience, you can start publishing high-quality content.
Your content could be anything about your company, your products, services, or anything relevant to your niche.
It should teach your target audience how to solve a problem or how to do their job better by availing your products or services.
If you offer people a good deal, real value, and straight facts, then, that can lead to more business sales.
Gather Company Page Followers
If people follow your company page, your updates will appear directly in their feed. The more followers you have, the more people would see your content.
Your employees are your ambassadors. They are also the ones to highly likely share your content with their networks. Hence, your employees can be your solid followers.
You can also promote your company page outside the company. You can invite customers to become followers.
Another way to promote your LinkedIn company page is by email, newsletters, and blog posts. In your creative content, encourage readers to become your followers.
Lastly, add a “follow button” to your website. This will allow your visitors to easily follow your company LinkedIn page.
Join and Create your Own LinkedIn Group
For small business owners, you may join LinkedIn groups that are relevant to your target demographic. This is a great way to listen to what your audience is talking about.
By joining LinkedIn groups, you will have the chance to interact and receive (or share) some advice from or to fellow entrepreneurs. You can join up to 50 groups.
You can also create your own LinkedIn group. Start working with the Members Page to find prospects. You can invite your people on your connections (or even people from other groups you’ve joined) to be part of your group.
You can control the people you want to join in your group. That gives you the advantage to prevent competitors from joining your group and know what you’re up to. Inside your LinkedIn group, you can share valuable content that your members might find useful.
Final Thoughts on How to Use LinkedIn for Marketing Your Business
That’s it! You now know how use LinkedIn for marketing your business. You just need to follow all of the tips above, and you’re on the right track.
LinkedIn is not only a platform for finding potential employees. You can use LinkedIn to attract and connect with your business target audience.
Adding LinkedIn to your marketing strategy can be a great help for you to expand your network and build trust for future clients and customers. LinkedIn can give you connections that can lead to publicity and other business growth.
If you have more questions about how to use LinkedIn for marketing your business, leave them in the comments below.
Be sure to also check out Pervasive Presence™ and learn how you can integrate LinkedIn into an overall marketing strategy.
You can also check out this LinkedIn Marketing 101 Guide for Business.
If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:
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1. Create LinkedIn Business Page | Increase Your LinkedIn Engagements
2. How to Create an Effective LinkedIn Content Strategy
3. Building the Best B2B LinkedIn Strategy for Business
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Article: How to Use LinkedIn for Marketing Your Business
Also published on Medium.