“How to Use Twitter for Business — A Beginner’s Guide” written by Mike Marko.
Let’s talk about how to use Twitter for business a beginner’s guide.
Twitter can be one of the best platforms to use for social media marketing. It lends itself very well to business purposes, which is why it’s a shame more brands aren’t using it.
In most cases, it’s because the business owners themselves don’t know how to use Twitter for business. As such, they don’t see how it can benefit their business to be on the platform.
That’s all right, though, because I’m here with this post on how to use Twitter for business a beginner’s guide. With this, you’ll see just how to put your business on Twitter and what you can get out of it.
So if you’re ready to learn about that, let’s get on with this post on how to use Twitter for business a beginner’s guide.
You’ll discover all you need to know about using Twitter to build a reputation for your brand.
Tips on Using Twitter for Business a Beginner’s Guide
Twitter is one of the best platforms to use for business marketing. It’s easy to access, has a fairly active user base, and is free!
However, getting started with this platform is easier said than done.
The microblogging format of tweets throws some people at first, the rapid turnover of content can be overwhelming, and learning how to make use of the platform’s unique features takes some time.
But as I said earlier, I’m here to help with those things. This primer on how to use Twitter for business a beginner’s guide will shorten the time you need to learn how to market on Twitter.
So to begin this post on how to use Twitter for business a beginner’s guide, let’s first know what is a Twitter business account.
What Is a Twitter Business Account?
A Twitter business account is an account in Twitter used for business or organizational purposes. That’s the first thing we need to get straight in this post on how to use Twitter for business a beginner’s guide.
So a Twitter business account is similar to a personal Twitter account but with a company’s mission and vision in mind.
People on Twitter are always looking for what’s new. They’re especially interested in finding fresh content and stories from businesses they patronize or are thinking about patronizing.
This is the reason why Twitter is a great place to build your brand’s presence. On it, you can start making an online voice for your brand.
How can you do that? Well, we’ll cover that later in this post on how to use Twitter for business a beginner’s guide.
Why Use Twitter for Business?
Aside from the reasons I’ve already given for why Twitter is a great tool for business marketing, there are still more reasons you should use this platform for your business.
One of these is that Twitter is a completely open forum for broadcasting your unique
ideas and thoughts.
It’s also an excellent platform for speedy customer service. That has to be mentioned in a post on how to use Twitter for business a beginner’s guide.
Some of the things you can do with Twitter are listed below:
- Demonstrate your abilities/skills in your field of expertise.
- Join business communities in order to strike up fresh partnerships.
- Share links to your blog, website or article.
- Announce your work availability.
- Promote your products and services.
How to Use Twitter for Business a Beginner’s Guide
To help you get the most out of your Twitter for business experience, this post on how to use Twitter for business will take you through every step of the Twitter marketing process.
Naturally, the first step in this post on how to use Twitter for business a beginner’s guide will be setting up your account.
1) Set up the Account
Set up your business Twitter account by going to www.twitter.com. Click on the words “sign up now”.
Follow all the instructions given for setting up your profile. It usually will ask you for your name, username, password, etc.
Make sure that your Twitter account is link to a valid email address when filling out the preliminary information, by the way. You need to verify the email address later to create the account.
2) Customize the Account’s Appearance
The next step in this post on how to use Twitter for business a beginner’s guide is to customize your page.
You can customize your Twitter business page by uploading a unique photo as your profile image. You can use any image you want, provided it’s eye-catching and high-quality.
My advice in this post on how to use Twitter for business a beginner’s guide is actually to use your business’s logo. That will make your brand easier to recognize and help promote it.
Then, update your profile bio as well as the header image.
Set your bio and header image to give people an overview of what your company is about. These parts of your account’s appearance will be the basis for your audience’s first impression of your business.
Something I have to say in this post on how to use Twitter for business a beginner’s guide is to take this part seriously. An optimized profile can do a lot for your marketing on Twitter.
3) Tweet Valuable Content
Tweets are equivalent to posts on Twitter. They’re short (only up to 260 characters at present), but can still pack a lot of information if you know what you’re doing.
In this post on how to use Twitter for business a beginner’s guide, I want to point out that tweets’ very shortness can be a blessing for your marketing.
That’s because it forces you to get right down to the essentials. The limit is so short that you won’t have space to hem and haw over your message — you just have to state it outright.
A lot of consumers will appreciate that, just as they’ll appreciate it if you keep your tweets relevant to your trade.
So that’s the next tip about tweets in this post on how to use Twitter for business a beginner’s guide. You must tweet content that’s relevant to your company’s goal or business.
Make sure too that all these tweets are of high-quality valuable content.
Tweeting nonsense just so you can say you’re tweeting something isn’t a good idea on Twitter. It won’t get you followers and it won’t get you engagement.
4) Follow People
The next step in this post on how to use Twitter for business a beginner’s guide is to follow others.
Following people increases the probability of your own account being followed. That’s because most people tend to reciprocate when you do a good turn for them (like following them).
You want to accrue more and more followers over time. That’s the goal of this step in this post on how to use Twitter for business.
When you’re on the list of the most followed businesses on Twitter, people will most likely give you more trust.
The reasoning behind this is that if that many people are following you, you must be worth following or noticing. In other words, your follower count can be social proof of your brand’s quality.
5) Connect with Other People
Retweets, likes, and responses can boost your account. Therefore, make sure to communicate with your followers on a regular basis.
Retweet, like, and respond to others’ posts.
Just like with the step on following others in this post on how to use Twitter for business, it can encourage others to do the same for you.
You can also invite engagement from your followers and potential customers in a number of ways:
- Use images and videos in tweets. Posts with visuals tend to be retweeted more.
- Ask questions of followers in tweets.
- Set up Twitter polls for your audience.
6) Use Hashtags
Here’s another vital tip in this post on how to use Twitter for business a beginner’s guide — learn to use the hashtag.
Using hashtags can help in driving more traffic. Hashtags are words or phrases preceded by a pound sign (#).
They’re used to search for messages on a specific topic. They’re also used to organize or “label” messages on that topic.
You can let the world know about your business by tweeting with a hashtag that’s relevant to your post. You can also make any product endorsements by using hashtags.
7) Link to Your Website
This has to be mentioned in any post on how to use Twitter for business. As long as you have a company site or blog, you should be linking to it on Twitter.
Use external links that direct to your website. Through this you can drive more traffic and earn more visits to your business page.
Lastly, don’t forget to add a compelling tweet so that people will have a reason to click on the link.
8) Be Active
This is the last but potentially most important step in this post on how to use Twitter for business a beginner’s guide. You have to be active on the platform.
Make sure to update your tweets regularly. People are more likely to follow an account that is active.
The secret for this is to keep sharing and posting tweets frequently. Again, don’t forget to interact with others to encourage them to interact with you in return.
Final Thoughts on How to Use Twitter for Business
That sums up my post on how to use Twitter for business a beginner’s guide.
The first thing I covered in this post on how to use Twitter for business a beginner’s guide is why you should even use Twitter for business. As I said above, there are a lot of reasons for that.
For instance, it’s free and has an active user community you can reach out to and get leads from. Furthermore, it’s a great place for establishing your brand’s voice, offering customer service, and more.
This post on how to use Twitter for business a beginner’s guide also covered how to make use of this platform as a business owner or marketer. I took you through the steps for it:
- Set-up the account.
- Customize your account’s appearance.
- Tweet valuable content.
- Follow people.
- Connect with other people.
- Use hashtags.
- Link to your website.
- Always be active.
Just follow the simple steps provided in this post on how to use Twitter for business a beginner’s guide to make your Twitter for business experience great!
If you have questions not covered by this post on how to use Twitter for business, just leave me a comment below. I’ll get back to you as soon as I can.
Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.
And always remember to think before you tweet!
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.
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