“Instagram Marketing Tips for Business and Mistakes to Avoid” written by Mike Marko.
Looking to learn some effective Instagram marketing tips for business?
These days, it’s hard to come across people and businesses who don’t have an Instagram account. From the general public to the biggest celebrities and the brands they endorse, being actively present on Instagram has become the norm.
Humans are highly visual and social creatures. We are enjoy looking at images that are appealing to the eyes and love having our lives on display for our loved ones to see. These two aspects of human psychology are what Instagram appealed to and attracted millions of consumers to join.
Instagram became a go-to place for businesses to reach their audience. Instagram, in short, has revolutionized the way businesses advertise in the world today.
Being present in the platform has become a must in order to be relevant to your target audience. However, merely having a social media presence is not enough to guarantee this.
To help you enhance your strategy on Instagram, we will discuss various Instagram marketing tips for business and the common mistakes to avoid.
Instagram Marketing Tips to Avoid Business Mistakes
There are a lot of Instagram marketing articles all over the internet promising that they present great marketing strategies. However, how can you be sure that some of these so-called tips are not, in fact, harming your business growth?
Knowing the dos and don’ts in Instagram can save you from wasting time and effort. Helpful Instagram marketing tips for business must also include taking note of common mistakes to avoid.
In the section below, we will expand on these mistakes and how they can be harmful to your online marketing.
The Significance of Marketing on Instagram
What makes Instagram so compelling to businesses is its high engagement rate. A whopping number of 100+ million posts go up every day, according to Social Media Today, with 40+ billion photos and videos already posted to date.
Everyday, 4.2 billion likes are given to Instagram posts. Multimedia posts have always been known to drive impressive traffic and as Instagram is a visual-heavy platform, it is no surprise that statistics show active involvement from its users.
The best part about Instagram marketing: it’s free to create an account and post content.
However, there is a flip side to these benefits; the slightest blunder can lead to loss of potential customers and sales. So let’s talk about possible mistakes and how to avoid them.
Mistake #1: Setting Your Account to Private
There’s nothing wrong with setting your Instagram account to private…, unless you’re a business trying to attract sales.
Afterall, the main goal in creating a social media presence is to openly showcase what you have to offer. Locking your profile from users who are not in your immediate circle creates a divide between you and your market.
When users check out your profile, they’re showing interest in your products and services. If they cannot view your content, they will move on to other things.
Mistake #2: Neglecting the Quality of Your Posts
Instagram is a visual-centric platform.
One of the most important Instagram marketing tips for business is to post high-quality and attractive content in order to stand out. You have to build your brand through consistent and relevant content.
Remember, each photo and video that you publish is a representation of your business.
Sharing Blurry or Low-Quality Photos
Social media marketing strategies vary for each platform. On Twitter, you utilize timely updates through tweets bound with only 140 characters. On Facebook, you combine photos, videos, texts, links, and more. On Instagram, you focus on well thought-out visual elements.
The quality of your posts reflects your brand. A high-resolution, well-laid out image conveys professionalism and quality.
A mistake that is often made by businesses is forgetting about posting a caption with their photo. Not only does it look unprofessional, but it is also an opportunity lost to encourage interaction with your followers.
As a business Instagram account, you must utilize all your resources. Use your captions to engage with your audience.
Deliver announcements, exclusive offers, call to action, and relevant content to increase your engagement rate.
Misspellings, grammar errors, and missing punctuation are a sure-fire way to make your followers cringe. A business account with a sloppy spelling and grammar can leave visitors with a negative impression.
Mistake #3: Abandoning Your Account
Many Instagram business accounts make the mistake of abandoning their profile after creating an account. They don’t bother to use it on a continual basis.
Building an online presence is more than just signing up on the platform. You have to post regularly.
It’s worth noting that users tend to unfollow inactive accounts.
Not Posting Regularly
Instagram is a highly crowded and competitive platform. With many brands vying for the attention of consumers, and users looking to constantly publish their content, posts can easily pile up on top of each other.
Avoid being lost in the noise by posting regularly.
However, it’s important to remember that this does not mean back-to-back updates as this can greatly annoy your audience.
Instead, stick to a schedule. Identify the peak hours when your posts get the most engagement and post during that period. Consistency is the key to building trust and confidence to your audience.
In addition, take note of Instagram’s algorithm: the platform favors displaying posts where the accounts have a lot of interaction. Therefore, building engagement with your follower through consistency helps you get your posts seen first.
Quality marketing is building an online presence and meaningful relationship with your customers. After all, the main reason for creating the account in the first place is in order to connect with them. When they show interest in your post, engage back to let them know that you noticed.
Taking the time to thank or simply like your followers’ comments on your post is enough. If they have questions, immediately provide them with the answers and solutions.
Interacting with your target market incorporates value in your brand.
Overlooking the Use of Hashtags
Hashtags are a valuable feature on Instagram that make your posts more discoverable. By using a hashtag, users are more likely to find you in the “Search” results for a specific topic or keyword.
This means that using a hashtag can help you reach to an audience that is actively seeking your content.
Because of this, ensure that the hashtags used on your post are relevant, otherwise users will get annoyed.
You may also create a branded hashtag to engage your customers and build a community. A branded hashtag is a specific hashtag for your brand that your followers can use when they post their own photos and videos.
Mistake #4: Not Creating Your Own Content
The Instagram community values authentic posts.
Why would users follow you when you only post content from other accounts? Use Instagram as a place to share your own content that’s created and curated by your business for your brand.
Reposting posts from other accounts won’t appeal to your followers and may even risk legal headaches in the future. It also leaves the impression that your brand is unoriginal and unprofessional – and who would what to do business with a brand like that?
If you are having difficulty creating your own posts, use user-generated content (UGC) that you can gather from your followers through your branded hashtags. Using third-party apps where you can repost with the owner’s proper attribution is also recommended.
Mistake #5: Buying Followers
Having a lot of Instagram followers is valuable, but should not be the end goal.
Numbers don’t mean anything if there is zero engagement from your followers. When you buy followers, you’re simply buying numbers. It offers no real, valuable interaction.
Even worse, once authentic followers realize that you are buying your followers, your business will lose integrity in their eyes and eventually lead them to unfollow you.
Grow your audience organically by increasing your social media efforts to build a relationship with your target market and develop their engagement.
Final Thoughts on Instagram Marketing Tips for Business Mistakes to Avoid
In this article, we discussed vital Instagram marketing tips for business and mistakes to avoid to ensure that you are on the right track to success on Instagram.
Following the insights provided will let you dodge any missteps that might hinder your path to success.
Use the comment section below for your suggestions, comments, and questions. Share these Instagram marketing tips for business to your business colleagues to help them avoid these mistakes as well.
Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.
And always keep in mind… have fun!
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Article: Instagram Marketing Tips for Business and Mistakes to Avoid
Also published on Medium.