“Marketing through LinkedIn Made Easy” written by Mike Marko.
Not sure on how to start marketing through LinkedIn?
Social media platforms such as Facebook and Instagram have already made their mark in the digital landscape as the best platforms to be in for businesses to reach consumers. But what about businesses who are looking to target other companies or professionals?
This is where LinkedIn comes into the picture.
LinkedIn is a useful and beneficial resource for business marketing as its users consist mostly of professionals, and decision makers — that is, entrepreneurs.
With over 500 million users (and still increasing), many business owners see LinkedIn as a great place to widen exposure. While that is true, several entrepreneurs fear to market their business on LinkedIn because of the intense competition in the platform.
In this blog post, I will share to you in length how you can stand out in LinkedIn. Then, we’ll discuss how you can perform marketing through LinkedIn easily.
A Short Guide on Marketing through LinkedIn
Unlike the other social media platforms, LinkedIn is a place for professionals. Conversations are geared toward businesses and jobs. Companies build their brands and partnerships are established.
This makes LinkedIn a powerful platform to build your network and connections with decision makers. The opportunities for your business is one of the great reasons to start marketing your business on LinkedIn.
There are a lot of ways on how to market your business through LinkedIn. But first, let us discuss the basics of the platform.
Basics of LinkedIn Marketing
Before you start marketing through LinkedIn, it’s vital that you know the very basics of the platform.
Start with setting up your personal and business page so people will be able to find you and connect with you. This is the first step to expanding your network.
Make a Personal Page
Your business must be represented by a person. Hence, if you do not have your personal page yet, you must create one first.
To do this, proceed to the LinkedIn sign up page. Enter your name, email address, and password. As per the LinkedIn User Agreement, you’re required to use your real name.
Upon clicking Join Now, complete the additional steps. Remember, your personal page should look professional. Check out this blog post for more tips on how to create a LinkedIn profile that’s professional.
Create Your LinkedIn Company Page
Once you have created your personal page, you can begin creating your company page.
Click the Work icon in the top right corner of your page and choose Create a Company Page.
Enter your company name and URL to your website. You’ll then be prompted to confirm the email address associated with your LinkedIn account.
After confirming your email address, you can proceed with filling up your page and optimizing it to increase brand exposure and recognition. Add information that will stimulate the visitor’s curiosity. Add keywords, your company’s logo, and a cover image that showcases your business.
Afterward, link your LinkedIn page to your website and include it on any emails that you’ll send to provide your audience with more ways to connect with you.
Join Groups Relevant to Your Business
Joining groups is a great opportunity for you to learn more about marketing in your niche. LinkedIn groups allow users to share content with each other and actively participate in the latest conversations.
Aside from learning, LinkedIn groups give you a chance to establish yourself as an expert in the industry. You can do this by posting your own content and answering questions posted by other users.
It’d be best to create a group for yourself for your company would stand out more.
You can find relevant groups in the search box at the top of your homepage. To stand out more, create a group for your company and invite others to join.
Feel Free to Connect
Connections play a big part in your success as this is responsible for your visibility in the community. Don’t be afraid to make connections with people you don’t know.
Increase Your Email List
Maintain a steady form of communication with your connections. Include them in your mailing list and invite them to learn more about your business.
Ways to Market through Linkedin
Now that you know the basics of LinkedIn Marketing, we will discuss marketing through LinkedIn.
Like in all platforms, success in marketing through LinkedIn does not happen overnight. But how do you ensure that you are on the right path?
Utilize Your Present Network
Take advantage of the current network of people that you have. Start asking them to follow your LinkedIn page and to share it.
In addition, ask them to engage with your updates. Their own network can see every interaction on your page. This is an effective way to create exposure for your page.
Be Active on Your Page
Being active on your page is a way for it to stand out. Publishing engaging content is one of the easiest ways to do it.
On your LinkedIn page, you can post either of the following contents:
- Text updates,
- Long-form posts, and
If you don’t have time on your hands, use scheduling tools to make publishing your LinkedIn posts more manageable for you. Posting regularly allows your audience to be kept engaged and interested in your business.
Check out my blog How to Create an Effective LinkedIn Content Strategy to learn more about posting effective content that can get engagements.
Analyze Your Linkedin Competitors
Unfortunately, in every industry, there will be competitors. To stay on top of the game and ahead of competitors, analyze how they are performing on LinkedIn.
Determine which of their published contents drives the most engagement. Take advantage of this information and apply it on your page.
Don’t Forget Pulse Posts
LinkedIn’s Pulse is a place where you can write articles. Pulse enables you to share content depending on your desired topic, allowing you to establish yourself as a leader in your industry.
Publishing posts in Pulse requires a personal account. Have your staff write articles on Pulse to further help your agenda in boosting your company on the platform.
Final Thoughts on Tips on Marketing through LinkedIn
When it comes marketing to professionals and decision makers, LinkedIn is the place to be. With over 500 million users, you can take full advantage of the opportunities that LinkedIn provides.
However, before marketing through LinkedIn, you should first know the basics. It is important to create a personal page first, as a company page requires for it to be linked to one.
Once this is done, join groups to start building your connections with people interested in your industry or are relevant to it. Do not be afraid to reach out to strangers and invite them into your network.
It is also best to utilize the current network that you have and asking them if they can follow and share your page. Be active in posting engaging content on your page to keep your audience interested.
If you have any comments or questions about marketing through LinkedIn, feel free to share it below.
Be sure to also check out Pervasive Presence™ and learn how you can integrate LinkedIn into an overall marketing strategy.
You can also check out this LinkedIn Marketing 101 Guide for Business.
If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:
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Article: Marketing through LinkedIn Made Easy
Also published on Medium.