“6 Online Marketing Business Myths That Need To Be Busted” written by Bren Koger.
There is a lot to learn in online marketing and things change pretty quickly. In the world of social media and blogging, it’s hard to know who to listen to and it seems like some of the same information gets posted and regurgitated over and over again.
Shedding a light on “common knowledge” is a great way to break through to the next level.
Here are my 6 online marketing myths busted.
I’m not in it for the money
I understand the philosophy that when you do what you love and provide a service to people the money will follow. I believe this to be true, but you ARE running a business and if you’re not in a business to generate money then I would consider starting a charitable foundation instead.
Imperfect action is better than no action.
I actually believe this to be true, but only to a certain point. If your website and blog look unprofessional and you are using the excuse that I’m just taking imperfect action- you are missing an opportunity to catch people’s attention.
People do judge a book by it’s cover online.
I actually had someone tell me recently “I would be interested in their services but I cant get past their outdated website”
Invest In a professional looking design for your website and banners. Invest in editing software like Grammarly to check spelling and grammar. It’s well worth it.
Surround yourself with like-minded people
I agree with this too, but only to a point. In your online business, you should never be the smartest person on the hangout. Surrounding yourself with people who can teach you what they know is a way to add rocket fuel to your business.
Spend 30 minutes a day on mindset.
I believe this to be true, but if you’re only listening to motivational audios and not learning about your business and marketing, you will not get to the next level. Spend just as much time learning about your industry and your business so that people see you as an expert in your niche.
I need to get everyone and everybody to my website
High traffic doesn’t always convert to higher sales. Even if you have hundreds of visitors per day to your site, you aren’t necessarily going to make any money from them. Get very specific on the type of audience you want to attract and focusing on getting them to your site. This will turn into more sales.
I need to be under a successful leader
I get this; especially since we have been “homeless” several times in our MLM company, but there is not one way to make money and what works for one person may not work for you.
Create a plan that is unique to your market and keep tweaking it until it works. Learn from several different styles and come up with your own business plan.
This is a great list of tips for success in online marketing and also a way to look even deeper into some common ways of thinking.
Never stop question the status quo.
The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity.
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