SEO – What Is It? A Beginner’s Guide To SEO

“SEO – What Is It? A Beginner’s Guide To SEO” written by Mike Marko.

Do you ever wonder how websites manage to appear on the top page of a Google search result?

SEO is the answer to that.

SEO – what is it?”

That’s the question that comes to the mind of every person who is only beginning to learn online marketing. SEO is an aspect of online marketing that is quickly gaining recognition due to the longevity of its effects.

SEO is not as easy to understand as search engine marketing. Rather, the method employed is complex and requires a better understanding of how search engines works.

In this article, we’ll be discussing what SEO is and how it can be used to improve your own website.

Search Engine Optimization or SEO What Is It?

To make your web page rank higher in search results organically, you will need to use SEO.

The advantage of this is, unlike SEM, basic SEO can be free (though good SEO costs money). However, it is also a lot more complex than one may think.

What is SEO?

SEO – what is it? SEO stands for search engine optimization. This refers to a group of techniques employed by website owners to improve their ranking on search engines.

Using SEO involves using keywords, improving site speed and creating a richer and more mobile-friendly interface. Search engines typically rank websites based on these factors, alongside other on-page and off-page factors.

However, the criteria for ranking can often change depending on updates done on the search engines.

For example, updates on Google can result in your website rank fluctuating despite your efforts. It is then important to stay informed of updates and to make changes accordingly to stay on top.

Importance of SEO

Competition online is tight.

If you don’t want your competitors to get ahead, you need to keep your website at the top of search results. To do this, ensure that your website is SEO-optimized.

SEO increases your website’s visibility to people searching relevant keywords. This means that the higher your rank is, the more traffic your website will get.

Does SEO Really Work?

Yes, SEO always works on any webpage unless you’re doing it wrong.   I’ve even used SEO to rank social media pages.

Keep in mind that SEO changes frequently to adapt to a search engine’s algorithms. Google constantly tweaks the way it ranks websites in order to give its users the best possible results. You must be able to respond to these changes instantly.

If the SEO that you’re using isn’t working, then you’re probably using an outdated technique. This can have a negative impact on your website that can result in a lower website rank or removal from the first page of the search results.

Using SEO on Your Website

SEO is the fastest way to get traffic on your website. But before you proceed making optimizations, you need to index your site to Google. Doing so makes your website visible to Google’s search results.

To index your website, submit a sitemap to Google through Google Webmaster Central. You can visit for more information.

Once you have completed this step, you can proceed with optimizing your website. There are different ways and processes involved but starting your optimization with on-site elements is recommended.

Page Title and Meta Description

The page title and meta description make up the backbone of SEO. These are important as they inform the users and the search engines the focus of each page in your website. These greatly impact how your site will rank on the search engine.

Meta tags are also important in SEO. These are snippets of what is included in your webpage, but can only be seen on the backend as part of the website code.

Inbound Links

You need to utilize inbound links or backlinks to have a SEO-optimized website. These are text links that lead to other pages or websites.

If you have inbound links, your website will receive referral traffic from other websites. A website that has many inbound links typically rank better.

There are very few services that provide quality inbound links.  IM Consultant Services is one of those service providers that can help your website rank.

High-Quality Content

A website should have high-quality content that is relevant to the keywords used in searches. The content should also be original and not auto-generated.

It’s important for you to showcase yourself as an expert to knowledgeable about a particular topic or subject.

When using keywords on your content, make sure they are well-written and not overused. Overusing keywords can result in a lower website rank as the search engine can read this as spam.

Ensure that keywords are strategically used.

It’s also important to be consistent in posting content. This increases website traffic and informs the search engine that you are active.

In addition, the more you have on your website, the more opportunities you have for deep links.

SEO Reminders

Utilizing the wrong technique of SEO can negatively affect your website.

To avoid that from happening, keep in mind these common SEO mistakes in order to avoid committing them:

  1. Avoid buying cheap links to convince Google that you have a worthy site. Instead, focus on earning them by having high-quality content or by outreaching to other websites. Consider hiring a company that are trained to use quality SEO service, such as IM Consultant Services.
  2. Avoid stealing content from other websites just to have more posts. Create high-quality content to increase your engagement rate and ranking.
  3. Never overuse the keywords in your posts. While this tactic used to be effective few years ago, it is now considered as a major no-no in SEO.

Final Thoughts on SEO – What Is It? 

Although the concept of SEO has been around since the rise of the Internet, it’s not until recently that it gained recognition as a crucial aspect of online marketing. However, it is still not a strategy that is as common as social media marketing or search engine marketing.

In this blog post, we tackled the most common question asked by many new marketers: SEO – what is it?

SEO is a technique employed by website owners to organically increase their visibility on the search results page. The ultimate goal of any website is to appear at the top of the page or, at the very least, on the first page.

Although it takes a lot of time and effort before results can be seen, SEO is effective when used properly. It also requires being aware of any updates being made on search engines as inability to respond to changes can mean lower website rank.

To ensure effectivity, focus on your website’s page titles, meta descriptions and tags, content, inbound links and keywords.

If you still find yourself asking, “SEO – what is it?” feel free to leave a comment below or visit IM Consultant Services.


If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. Common Website SEO Mistakes Made by Consultants and Small Business Owners
2. How to Optimize Your Website Structure For SEO
3. How To Get Backlinks For SEO | Off Page SEO Tips

Author: Mike Marko
Click here to contact Mike

If you want help marketing online, then check out our services at IM Consultant Services.

Article: SEO – What Is It? A Beginner’s Guide To SEO

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