“Importance of Setting up Facebook for Business” written by Mike Marko.
Why is setting up Facebook for business important?
The answer is simple: because Facebook is successfully influential in the lives of its millions of active daily users. Today, there is no person in the world who does not have Facebook, or the very least has never heard of it.
It has become the go-to platform for communication, information on news, entertainment, and even for reviews on businesses. In short, Facebook is the one-stop shop of the digital landscape.
It’s for this reason it has become a requirement for every successful marketing strategy.
In this article, we will further discuss this by discussing how setting up Facebook for business can affect the overall growth and performance of your brand.
Why Setting up Facebook for Business Is Beneficial
Being on Facebook involves more than just advertising your product and services. It’s about building a community amongst your followers to promote brand awareness and advocacy.
One of the main reasons businesses do not reap rewards from using Facebook is due to lack of knowledge. Getting familiar with the platform helps determine how to make the most of what it has to offer.
So don’t let unawareness deter you.
Instead, focus on the facts that highlight the importance of setting up Facebook for business that are discussed in the next sections.
Determines Your Target Audience
Aside from providing you with a massive audience, Facebook also enables you to gather insight on them through Facebook Insights. This feature collects information on those who follow/like your business page and engage with your posts.
Information includes: age, location, other top pages liked, relationship status, income, percentage of adverts liked and so on.
This can be used to optimize your posts.
Increases Potential Customers and Builds a Community
Setting up Facebook for business allows you to tap into the millions of users available and encourage potential customers to follow your Facebook page.
Your Facebook page can be used as a place to gather these prospects and existing customers. Their presence can be utilized to gain insights, feedbacks, and reviews that can be used to improve your products and services.
When you’re successful in making your followers feel valued and part of a community, you can ultimately build a following that will consider you as a “top-of-mind” brand.
Facebook Page Serves as Your Shop Window
Your Facebook page ultimately serves as your brand’s representation, not just in the platform, but in the digital landscape.
These days, Facebook does not simply serve as a platform for communication or entertainment. It has also become a source for users to gather information about businesses.
If users are looking into purchasing products and services you offer, they will eventually end up doing so with a company whom is seen to be active and in tune with the needs of their customers.
Increases Traffic to Your Website
Having a strong presence on Facebook with high engagement rate does not mean anything if you cannot translate them into sales. Once you have successfully promoted your business on the platform to a wide audience, you can further use Facebook to drive them to your website.
By making use of the link posts offered by Facebook, you are able to advertise your website to your followers and lead them there with a click of a button. These link posts can be further promoted through Facebook advertising.
This allows you to optimize your targeting and gives you the option of having Website Traffic as your advertising objective. Doing this means only people who are likely to click and go to your website receive the ads.
Creates Branding Awareness
What’s more amazing about setting up Facebook for business is that it gives you the opportunity to put your business on the map.
Facebook users spend majority of their hours on the platform alone. This means, by using Facebook, you can put your business in front of potential customers everyday.
This enables you to create richer and more personal relationships with potential customers through regular posts, updates and communication. It makes it easier for them to relate to you, remember your brand and share with their own followers.
Final Thoughts on Importance of Setting up Facebook for Business
There is no doubt that as the biggest social media network in the world today, Facebook is the place to be for businesses. What started out as a means for users to communicate with each other has become a platform for businesses to build a community with these users.
In this article, we emphasized the main reasons why setting up Facebook for business is important. Aside from allowing you to tap into its millions of active users, it enables you to create a community and loyal following out of them.
This community is not easily developed as well. It involves gathering insight on the users who engage with your business on the platform, which can be obtained through Facebook Insights. This information can also be used to optimize your content, increase brand awareness and even website traffic.
If you’d want to learn more about the importance of setting up Facebook for business, you can leave your questions below.
Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”. And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.
Also check out the blog post, Complete Guide on Marketing Business on Facebook.
By the way, you should take a look at our “Results in Advance” program.
We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!
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Article: Importance of Setting up Facebook for Business
Also published on Medium.