“5 Tips On Starting A Business On Instagram” written by Mike Marko.
Are you thinking about starting a business on Instagram?
If you are new to Instagram, it’s possible that you don’t have an idea about what to do next to promote your business on Instagram.
Starting a business on Instagram could be a very effective marketing strategy for your business. Many businesses are already using Instagram as a way to reach more customers online. If you want to be one of them, then you should get to know the basics to make the most of this wonderful platform.
Aside from being an opportunity to show your customers what kind of products you have, there are things that you should know about starting a business on Instagram.
How To Use Instagram For Your Business
Instagram is best know for photo sharing. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.
Instagram is not simply a photo-sharing app. It also features a number of tools that you can use.
To help take advantage of Instagram, let’s talk about five tips on starting a business on Instagram.
1. Link To Other Social Media Accounts
Your first step should be to create your Instagram account. You can sign up for an Instagram account using either your email or through your Facebook account.
Next, establish your brand by selecting a username that is similar to your other accounts online. Make sure to add a profile photo which could be the logo of your business or any photo that will help your business to be recognized.
Introduce your business using the bio field provided in your profile. If your business already has a website, include the URL in the website field.
Once you are finished in completing your profile, link your Instagram account to your other social media accounts online. Instagram let’s you link your Instagram account to other social media sites such as Facebook, Twitter, Swarm, Tumblr, Flickr, Vkontakte, and Ameba.
Linking your Instagram account to your other social media accounts lets you easily share your photos across different social media platforms. Once your followers on other social media sites see that you’re on Instagram, these people might follow you on Instagram too.
When your photos or videos are spread across different social media platforms, you increase the chance of your photos and videos being seen.
2. Experiment With Your Posts
It has been shown that visual content gets more positive feedback and reaction on different social media platforms. That’s why Instagram is a perfect tool to attract customers to your business.
When you about to post an update, consider how you can post about your product or service. Be creative.
Don’t be blatant in posting. Give hints to create curiosity. Get your viewers hungry to learn more. For example you can post pictures of your staff and location. You can even upload a short video about business events, etc.
Here are other ideas about the photos that you can post on your account:
- Products you’ve released
- Teases (sneak peeks) of new products and services
- Office location or tour
- Employees and fans
- Clients in a casual setting
- Events you’ve hosted or attended
- Articles/blog posts
Make sure that when you post to take the opportunity to interact with your visitors. Ask them a question about the picture that you posted. Encourage them to comment on the post.
You should also try to post at different times of the day. Experiment to help you determine when your followers are online. Once you discover these times, try to post during these hours to increase interaction.
3. Use Appropriate Hashtags
Every time you post on Instagram, you really need to consider using hashtags.
Hashtags help users find specific content… and you want them to be found. They are like keywords in SEO.
Here are some ideas to consider when using hashtags:
- Local businesses: hashtag your city (#LosAngeles, #NewYork)
- Products and services: hashtag the type of products or services your business have (#coffee, #shoes, #watch)
- Experts and websites: hashtag your industry (#Marketing, #Travel, #Fitness)
Use hashtags related to the products or industry you’re in. You can use hashtag tracking tools like Tagboard, Keyhole, or Nitrogram to help. These tools can help you to keep track of the posts of other people in your industry and help with unique hashtag ideas.
Identify people in your niche/industry then follow, connect and talk with them. They may help make it easier for you to reach new followers that might also be interested in your products or services.
4. Be Interactive With Your Followers
To help grow your following and keep them on your Instagram page, you need to take the time to interact with them.
You can encourage them to post their own photos and let them post something about your business. Ask them to post and include a hashtag. Be sure to reply to their posts to let your followers feel that you value them.
Another way to interact with your followers is through posting a picture and asking a question. It can be an extremely effective technique.
5. Monitor Your Analytics
Business is about continually improving your marketing strategy. And on Instagram you can do this by making sure that you monitor your Instagram analytics.
Fortunately, there are analytics tools such as Curalate and BlitzMetrics which can help you monitor your Instagram analytics. They are paid services that will let you check the performance of your posts, and monitor their analytics. Their services can also help you in assisting you with Instagram management.
The Curalate dashboard can give you information about the metrics of your posts. You will be able to see how many people viewed, liked and commented on your posts. The site can also let you update your Instagram account on that site and engage with followers. You can also compare your account’s performance against competitors with a number of key performance indicators.
Once you see your performance through analytics tools, you can plan your next action on improving your business performance on Instagram. These tools can give an insight on what type of content you should focus on posting.
Final Thoughts On Starting A Business On Instagram
Starting a business on Instagram may not be that straightforward but with the proper tips to follow, your business can be successful. Linking your Instagram account with your other social media accounts will help your business to be seen by many online users. Being creative on the type of content that you post will surely grow the curiosity of your followers and when you get responses from them, be sure to reply to their comments. Using hashtags will also help your posts to be easily discovered by many other Instagram users.
Let me know if this article helps you by commenting below.
If you want help in building up the following for your social media accounts, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
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Article: 5 Tips On Starting A Business On Instagram
Also published on Medium.