Useful Tools for Your Facebook Business Strategy

“Useful Tools for Your Facebook Business Strategy” written by Mike Marko.

Looking for ways to improve your Facebook business strategy?

Like other businesses, you too may have been using Facebook to promote your products and services.

With the various marketing features Facebook has, there’s no doubt that it can help you reach your business’ maximum potential.

But using Facebook can be frustrating.  

It can seem like getting the results you want may be out of reach.

Only with the right strategy, you could achieve much greater results for your business. So if you’ve been using Facebook for your business for a while now…

Yet you see no improvements.

Then you’re probably doing it wrong!

So how can you ever improve your Facebook business strategy?

There are several useful tools that you can use to make your business strategy more effective. In this blog post, I will share to you the useful tools for your Facebook marketing.

Improve your Facebook Business Strategy with Marketing Tools

Online marketing tools are a great help to make your Facebook business strategy work.

Several marketing tools are available on the internet. Each of them offers different features and services.

But before I discuss more about it, let’s first talk about why you should use Facebook.

Reasons Why You Need to Be on Facebook

Facebook has over 100 million members in the United States alone. An average Facebook user spent over 55 minutes a day on scrolling and reading their newsfeed.  

Reaching a large percentage of users who are interested in your business can boost different aspects of your business such as its sales and reach. However, you can’t easily reach your target audience then achieve your desired business goals on Facebook.

According to a survey of 600,000 Facebook fan pages, only 4% have 10,000 or more fans – and only .76% have 100,000 or more.

Competition among businesses is tight on Facebook.

If you want your business to stand out, you need to keep your Facebook page active and relevant to your audience. To do that, I recommend incorporating useful marketing tools in your marketing plan.

There are more reasons why you need to use Facebook for your business. Check out my blog Complete Guide on Marketing Business on Facebook.

Facebook Marketing Tools

Staying online is an important factor in marketing a business on the internet. A Facebook page that’s constantly posting updates often gets the attention of their target audience.

Constantly posting timeline posts and targeted ads on Facebook can generate engagement and thus increase brand awareness.

That’s why your Facebook business strategy should address how you can keep your Facebook page active. Of course, that doesn’t mean you have to spend all your time on Facebook. You have other aspects of your business you need to attend.

Fortunately, there are online marketing tools that can help you post updates anytime even if you’re not online.

Here are some of the useful marketing tools that can improve your Facebook business strategy.


AdEspresso is a Facebook Ad tool that makes ad creation and optimization easier and faster.

It’s founded in 2013, and since then, it became one of the most used and preferred marketing tools of most businesses. Users can easily create Facebook and Instagram ads because of its user-friendly interface.

AdEspresso also has an easy to understand analytics tool that’ll show which of your ads are working well with your audience.


If you’re looking to remarket your webpage or Facebook page, using AdRoll is the best solution. It’s s a retargeting tool for online marketers. It can help you convert your previous visitors into customers.

AdRoll works on different devices and platforms such as Facebook and Google ads.


AdSpringr can give everything you need for an online marketing tool. It can increase the scale, performance, and return on investment (ROI) of your Facebook ad campaigns.  This online marketing tool allows you to automate the creation of your campaign.

But aside from that, it also provides the following services:

  • Creation of the ads,
  • Optimization,
  • Analysis and reporting, and
  • Targeting.

With AdSpringr’s various features, managing your ads and dealing with clients is easier.


It’s advisable to use AdStage if you’re using multiple social media platforms to market your business. This tool will help you automate your ad campaigns and put them on autopilot with rules and alerts.

Aside from that, it also comes with an A/B testing and other monitoring features that are useful for managing multiple ads.


Driftrock can give your business a huge advantage over its competitors. It can give you a significant amount of leads and convert a large percentage of it into sales. To make this happen, you just need to apply a unique 4 step approach to Facebook’s ads:

  • Create,
  • Automate,
  • Trigger, and
  • Lead Response.

Driftrock also allows you to create audiences based on tags. This gives you an opportunity to show the advertisements to the right audience at the right time.

Hootsuite Ads

This is one of the most used tool for scheduling updates. Hootsuite Ads will help you manage your Facebook and Instagram ads.

This online marketing tool helps you to manage and optimize your advertisements easily. It allows you to create a custom campaign that can help you achieve your desired business goals.

In addition to that, it automatically scans your Facebook Pages helping you to seek the best posts in order to promote to your business.

Learn more about Facebook marketing. Visit my blog post, Complete Guide on Marketing Business on Facebook.

Final Thoughts on  Useful Tools for Your Facebook Business Strategy

In this blog post, I talked about useful tools for your Facebook business strategy. There’s no reason not to be on Facebook.

Connecting to millions of Facebook users to introduce your products and services could open up a lot of possibilities to your business.

However, it’s not easy to reach your target audience on Facebook. Your page needs to stand out to get the attention of your audience. To do that, you need to have a Facebook business strategy and make use of the available online marketing tools.

Several marketing tools on the internet can help you keep your page active. Some tools will schedule your post and advertisements while some will expose your page to the right audiences.

Learn more about how you can maximize the potentials of your business using Facebook. Talk to us. We at IM Consultant Services offer social media marketing and other SEO and marketing services.

If you have more questions about Facebook business strategy, leave them in the comments below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Complete Guide on Marketing Business on Facebook
2. Strategic Tips for Facebook Marketing for Small Business
3. Getting Started with Facebook Business Advertising

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article:  Useful Tools for Your Facebook Business Strategy

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