Best Practices on Using Twitter For Business Marketing

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“Best Practices on Using Twitter For Business Marketing” written by Mike Marko.

Most business owners know they should be using Twitter for business marketing but don’t quite know how to do it right.

Either they use it in a half-hearted, tweeting-thrice-a-week way… or they use it to push out so many messages about their products that Twitter’s algorithm flags them for spam.

You don’t have to fall into either of those categories. Using Twitter for business marketing the smart way isn’t actually that hard.

It simply involves using the platform to broaden your reach, gain deeper insight into your industry, and essentially gain positive exposure for your brand.

Now I’ve already talked in-depth about how to do that with my comprehensive guide to Twitter marketing.

But if what you want is a shorter primer on the topic, I have that here too.

Through this blog post, I will help you with using Twitter for business marketing. You’ll learn the most important things to do if you want to do it right.

Tips on Using Twitter for Business Marketing

Let me assure you of something first. You don’t have to be a specialist to have an effective strategy in using Twitter for business marketing.

The best practices for it are easy to understand and to implement. Some of them do take sustained effort, of course, but they get easier to manage as you get more tools at your disposal.

For example, one of the best practices I discuss here involves posting a steady stream of content.

That can be made simpler if you use a tweet scheduler to automate your posts when using Twitter for business marketing.

But before we get into things like that, we can start with the basics. The first of our best practices in using Twitter for business marketing is to make an attention-getting bio.

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Create a Great Bio

How do you want people to remember your brand? This is the first question to ask when you’re coming up with a bio for your Twitter account.

Remember that your bio must embody your brand’s identity when using Twitter for business marketing. It needs to be descriptive and concise, but memorable.

It’s not exactly easy to manage all of those things in a space limited to 160 characters. So, support your bio with a link to your website.

This lets you direct people to your site if they want to learn more about what you do. However, don’t skimp on the bio by using a website link to stand in for a full description.

That’s because there can be benefits to writing a proper bio. Research indicates that Twitter accounts with longer bios tend to have more followers.

It doesn’t mean using all 160 characters of the bio space will automatically get you followers, of course. Still, it’s worth mentioning, especially as having more data in your profile is a good idea.

It gives those who’ve never heard of your brand before a clear sense of what your company does.

It also reassures existing customers that your account belongs to the company they know and buy from.

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Engage to Get More Followers

Followers are important on Twitter. They’re usually your primary audience, and the people likeliest to retweet or share your content.

Engagement is one of the best ways to get followers. That means liking others’ posts, retweeting their content, and more.

If you don’t know where to start with engagement when using Twitter for business marketing, here are some tips that may help.

1) A Tweet Boosts Your Business

When you’re using Twitter for business marketing, you want your account to be highly visible. That means being active on the platform.

Users are more likely to follow an account that’s actually alive and kicking. There’s no point in following a Twitter account that hardly ever posts content, after all.

Tweet regularly but don’t tweet just for the sake of showing you’re active. Tweet something that is about or related to your brand.

You can check the trending topics or hashtags in your niche for ideas. You can also look at competitors’ and followers’ tweets to see what subjects they’re talking about.

2) Start in Your Own Circles

It’s best to begin your network through your family, relatives, friends, employees, and colleagues. Ask them to follow your business account, if possible.

Most of the people in your personal circles will be willing to do this. Some may ask for you to follow them back, but that’s a reasonable request.

These will serve as the foundation of your following on the platform. Since they personally know you, they can probably spread your brand with good testimonials too.

Their testimonials will reinforce your credibility as they will surely give positive feedback. Be sure to thank them as well as engage them further on the platform.

Your interactions with them are very likely to get attention in their other circles. Encourage that by posting content or responses to their own posts that are worthy of retweeting.

This may help you increase your engagement and even acquire more followers.

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3) Look for Influencers

In this Digital Age, social media influencers can be of help when you’re using Twitter for business marketing. Specifically, they can help your brand reach a larger audience.

Influencers are social media celebrities. They can influence their followers in the choice of which brands to trust and be loyal to.

Using Twitter for business marketing can be easier if you get the right influencers as partners. Take time to evaluate possible influencers to partner with so you get the best ones to help promote your brand.

What if you don’t know the influencers and experts in your field? A Twitter marketing tool can help you with this — Followerwonk.

Followerwonk has features that allow you to find the influencers relevant to your business. With it, you can also find Twitter users within your business circles and even profile your followers.

Hootsuite, another Twitter marketing tool, gives you the means to interact with influencers privately. You can chat with them and slowly build a strong professional relationship.

At the right time, you can offer a collaboration that they will find hard to reject. That’s the smart way of using Twitter for business marketing.

Stalk Mentions and Hashtags

One of the most popular reasons for using Twitter for business marketing is to do audience and competitor research. To do that, you need to learn how to search for mentions and hashtags.

Just enter a competitor’s name or hashtag in Twitter’s search bar for this. It should bring up all the posts where the name or the hashtag is mentioned.

This can be useful if you want to find out what your rivals are doing so you can do better than them.

Checking your competitors’ tweets allows you to create unique posts that can stand out, for instance.

Checking their latest product updates can give you ideas for your next updates too.

Aside from monitoring your competitors’ activities, you must allow some time to read the tweets under your own mentions.

This is an organic way to find feedback about your product or service. Moreover, you will have the chance to reply to the feedback.

Give replies that are helpful, informative, and engaging. Don’t reply to start a word-war because it’ll ruin all of your efforts when using Twitter for business marketing.

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Use Creative Visuals

Twitter’s character limit severely restricts the length of your tweets’ text content… but it doesn’t apply that restriction to images.

Use photos, videos, memes, and GIFs when using Twitter for business marketing. You can even use Twitter Cards with visuals on them.

Not only does including visuals in your tweets boost retweet and engagement rates, but it’s also a handy way of squeezing more info into them.

If you’re using videos, though, keep in mind that Twitter does impose a length limit for them. At the moment, you can only upload videos up to 2-minutes-and-20-seconds long.

Use Twitter Analytics and Marketing Tools

When using Twitter for business marketing, Twitter Analytics must become one of your go-to utilities.

Twitter Analytics can show you which tweets have good reception and which ideas need modification. You can even discover things like these:

  • The top interests of users following you on Twitter.
  • Clicks, replies, and retweets by time of day.
  • Tweet reach percentage.
  • (If you use videos in tweets) video completion rate.

And that’s just the start. With all of the information on Twitter Analytics, you should be able to refine the way you’re using Twitter for business marketing in no time.

Bear in mind that Twitter Analytics isn’t the only tool you should be using for the platform, though.

There are so many other tools that can help improve how you’re using Twitter for business marketing.

Some have features that allow you to manage Twitter accounts. Others let you schedule your content.

If you’re interested in using these to make your Twitter marketing easier, check out my article on the top Twitter tools for business.

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Final Thoughts on Using Twitter for Business Marketing

Using Twitter for business marketing can be beneficial for most companies. But it will only be effective if you do it properly.

You can start by creating a bio worthy of people’s attention. That’s because it’ll be the first place new fans or followers will go to learn more about you on the platform.

Learning to engage others on the network is also crucial when using Twitter for business marketing. It’s how you make new contacts, get more followers, and generally gain exposure.

You should also look into using Twitter for business marketing as a research tool. Searching for competitors’ mentions and hashtags can give you an idea of what strategies to employ next, for instance.

You can also learn how to improve your own products and services based on customer feedback on Twitter.

Furthermore, you should use visuals in posts when using Twitter for business marketing. It helps you gain more attention as well as engagement.

And finally, you should think about using Twitter Analytics and other Twitter marketing tools at your disposal. They can give you the help you need to take your marketing to the next level.

If you need help in using Twitter for business marketing or other marketing services, you may contact me or check out our services.

And if you have more questions about using Twitter for business marketing, feel free to comment below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 9 Useful Tips for Small Business on Twitter
2. Tips on How to Promote a Business on Twitter
3. How to Boost Your Business and Twitter Page

Best Practices on Using Twitter For Business Marketing - Mike Marko

Author: Mike Marko
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Article: Best Practices on Using Twitter For Business Marketing

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