“Key Tips On Using Twitter To Market Your Business” written by Mike Marko.
Are you looking learn more about Twitter, and ultimately determine how to go about using Twitter to market your business?
When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.
Turned out that was a huge mistake.
Twitter is a great way to help build a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Twitter are more active than any other social media platform, but there are a lot more Twitter benefits.
But let’s get back to the real question: “how to start using Twitter to market your business?”
Without further adieu, let’s get started…
How To Start Using Twitter To Market Your Business
Twitter can be a powerful tool to help online store owners grow their business. Without investing too much time or money, you can easily drive traffic to your e-commerce store.
The statistic shows that there are 317 million active monthly users of Twitter with over 500 million tweets sent per day.
With all these numbers, a lot of business owners have taken advantage of this social media platform to grow their business. Now is your chance to try and get the success you have been so long wanting
In this blog post, you will learn Key Tips on Using Twitter To Market Your Business.
Optimize your Twitter Bio
This is where you tell people about your business, who you are, and what you do. Establishing a good identity can gain customers to start following you on Twitter.
This is also the chance where you can link your Twitter account to your company website or landing page.
Remember to sound consistent to avoid giving out confusion to your customers. This is for them to clearly understand what your business offers. This would include your username’s similarity to your business name. Your business name should also be the same name to your other business social media accounts.
Make the most out of Profile Images
Twitter uses two different images that you can use to represent your business account. It’s similar to Facebook where you can see a profile picture and a cover photo.
It’s important to take advantage of both of these images to tell your business story. A glimpse of these photos in your profile will allow people to identify who you are and what kind of business you have.
A profile photo is what will show in every tweet you post. You can either use your company logo or your headshot for your profile photo. A profile header is a large background photo that can tell a story about your brand.
Twitter allows you to customize the background of your profile which will show once your customer visits your profile account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.
Together, they can create a wide impact on the success of your business.
Complete The Details Of Your Twitter Account Profile
Each field where you can put vital information about your company plays a very important role to your success. It gives more details about your business that helps to build your business story.
First, let people know where they can find you. Indicate your location under profile settings location field. This way followers who are interested in your business and product offers can visit you.
Second, enter your business website or landing page. Your website would include all the information not shown on your Twitter account. This would allow your followers to get to know your business better. This is also a great way to cross-market from one site to another.
Lastly, tell people who you are and what you do. This is where you can give out a brief introduction to your business. You only have 140 characters to do this, so make the most out of it.
If you are new to twitter, give yourself some time to learn and observe how others do this. You can start tweeting anytime as you get your bearings.
Use the Tweet function to post news, events, ideas and anything else that you want to share with your followers. Make it fun and interactive and always try to connect with them.
The reason why people follow you is that they are interested in your business. This means you need to tweet in a regular basis as this is to show people your business profile is active and healthy.
You can schedule tweets each day and at specific times that work for your followers.
Remember, you won’t get much interaction if you give little effort
Take Advantage of Hashtags
One of the best things about hashtags is that it allows you to create communities of people interested in the same topic by making it easier to find and share related information. It doesn’t take much hashtag research to get the appropriate hashtags for your business.
Hashtags allow you to track all the conversations created for your business. Hashtagged words that become very popular are often trending topics.
Retweeting is a quick and easy way to share interesting topics from other Twitter users. What you should retweet is something that should benefit your business and has something to do with it.
Like hashtags, retweets are a community-driven phenomenon on Twitter that helps make the service better and allow people to spread discussions easier.
Engage with your followers
One of the best things about Twitter is how well you can engage with others. You can do this by asking other users for Retweets, follow backs or answers to your questions.
Engage with your followers and respond to their queries as soon as you get them. This is to increase customer satisfaction and provide better customer service.
Final Thoughts About Using Twitter To Market Your Business
There you have it! We’ve covered how to go about using Twitter to market your business. There are so many things you can get from Twitter. Twitter has a lot of the features that can help you grow your business. And please feel free to tell me your own thoughts and advice in the comment section below.
Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.
If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.
And always remember to think before you tweet! 🙂
By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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Article: Key Tips On Using Twitter To Market Your Business
Also published on Medium.