“Understanding What Is SEO and How Does It Work” written by Mike Marko.
Have you ever wondered about what is SEO and how does it work?
If your business has a website, you definitely need to know about SEO or search engine optimization. It’s a crucial factor in the success of any website today.
In a nutshell, SEO is the process of making a website prominent in the online search results for topics relevant to it.
But that’s just the short way of putting it. There’s far more to SEO than you can capture in a single sentence.
The one above doesn’t tell you exactly what is SEO and how does it work. And you need to know that as a business owner trying to grow your venture.
Don’t worry, though. If you’re still looking to understand what is SEO and how does it work, you’re in luck.
Today, I’ll explain the answers to those questions in this article.
What Is SEO and How Does It Work?
I said earlier that SEO is important to the success of a website.
That means it’s just about necessary to every business nowadays.
After all, nearly every business now has to have an online component. That’s to cater to consumers, who’ve shifted much of their product/service research to the Web.
So SEO is one of the marketing strategies that business owners should employ today. In fact, most business owners hire SEO experts to do it for them.
But if that’s the case, why should you bother knowing what is SEO and how does it work? After all, you can expect the SEO experts you hire to know those things.
Well, answering the questions of what is SEO and how does it work can help you in several ways.
It can help you do SEO if you feel like doing some of it yourself, for instance.
It can also help you select the right SEO company or experts to work with.
Whatever the case, knowing what is SEO and how does it work is better than being ignorant about these things.
It helps you make more informed decisions about your business’s future online.
So if you’re ready to learn what is SEO and how does it work, let’s get started.
What Is SEO?
As I said before, SEO stands for Search Engine Optimization.
It gets its name from one of the core strategies involved in its execution. That’s the optimization of websites for search engines.
That type of SEO enhances your website in order to gain more organic traffic from the search engine results pages (SERPs).
That’s not all to it, though. Answering what is SEO and how does it work means going into a slew of other SEO strategies.
For example, SEO can also involve off-site strategies. These are SEO techniques that usually have to do with promoting the website instead of optimizing it.
That may include promotion of it via social media as well as backlink building. Both are actually important parts of the answer to what is SEO and how does it work.
We’ll go into that later. For now, let’s just say SEO is all about making your site more visible to people using an online search engine.
How Does SEO Work?
Every day, millions of users use search engines like Google to look for information.
When a user searches for a specific keyword on a search engine such as Google, the search engine will provide results.
The results that the search engine will provide are different websites that contain information relevant to the keyword being searched for.
The top results (which are usually on the first page of the search results) are those websites that have higher domain authority.
For example, say you searched for the keyword “chocolate cake recipe” in Google.
In the first page, Google will provide you a list of websites that it thinks most relevant to your search.
These websites usually make it to the first page of searches because they rank the best in SEO practices.
Remember, after all, that SEO is about ensuring that a website is more prominent in SERPs like the one for this example.
Factors Affecting SEO
So now you more or less know what is SEO and how does it work.
But we need to go deeper into this if you truly want a practical understanding of what is SEO and how does it work.
More specifically, you need to learn about the on-site and off-site factors that affect SEO.
Learning about all these factors can give you an idea of what it takes to get your website to the first page of the search results.
It also gives you a clearer notion of what is SEO and how does it work.
1) Domain Authority
Want to know what is SEO and how does it work? It’s almost impossible to do that without learning about domain authority.
Domain authority (DA) measures how much relevance your domain or website is seen as having for your niche or topic.
There are a lot of things that go into measuring DA. Among them are your domain’s age and the number of backlinks leading to it.
I mentioned backlink building earlier as an important SEO tactic. That’s because sites with higher DA tend to have more (quality) backlinks.
This makes sense. After all, if your site is truly relevant to its niche and offers a lot of value for readers, others are more likely to use it as a reference.
In other words, numerous sites are likely to link back to your website.
Hence, search engines tend to favor sites with more high-quality websites linking back to them. Such sites are seen as having high DA.
Remember that when thinking of what is SEO and how does it work.
Keywords are another thing you have to know about if you want to understand what is SEO and how does it work.
In fact, some people will tell you if you ask what is SEO and how does it work that SEO is mostly about keywords.
As I noted earlier, keywords are the words you type into search engines when looking for something.
They’re also words used by website developers and creators to organize and label content so search engines can recognize it.
See why they’re vital when answering what is SEO and how does it work?
You need to choose and use a set of relevant keywords all throughout the content on your website to show search engines what your site is about.
One good tip is to use medium to low competition keywords. It will be easier to rank high on search results for them.
Using LSI keywords can also help in improving your ranking. LSI (Latent Semantic Indexing) keywords are keywords that are related to your main keyword.
For example, say your blog post is targeting the keyword “chocolate ice cream”.
Then you may also want to use keywords like “homemade chocolate ice cream” and “chocolate ice cream recipe”.
To achieve good on-page optimization, you should also use your target keywords in the title of your post and in the subheadings.
That’s just a few of the ways keywords are used in SEO. As you can see, they’re crucial in learning what is SEO and how does it work.
Search engines prefer active websites. You have to know what if you want to know what is SEO and how does it work.
That’s because active sites are more likely to be current in their information.
And if they’re current, they’re relevant.
So people learning what is SEO and how does it work have to learn that site activity is important. Updating your site often can be good for its SEO.
You need to also post fresh content from time to time. One way to do that is to rewrite your old posts and update them with new information.
4) Site Speed
If you want to learn what is SEO and how does it work, you need to learn the importance of giving your site’s visitors a convenient experience.
Part of that is giving them a fast-loading website. That’s actually something considered by search engines such as Google.
Google evaluates how fast your websites loads because that factors into a good user experience.
Users will likely spend more time in your blog post when it’s fast to load too.
So when learning what is SEO and how does it work, think about the user experience on your website. Making it better usually translates to good SEO.
5) Clean and Responsive Design
A good website is readable, functional, and responsive to almost all types of devices and sizes.
Having these traits for your website can provide a good user experience for online users.
Having a mobile-friendly website is also more important than ever before in answering what is SEO and how does it work.
That’s because search engines like Google are implementing a mobile-first policy.
This means that when they rank and index your website, they’ll evaluate its mobile version first, not its desktop version.
They do this now because mobile search has already overtaken desktop search. More people are accessing websites on their mobile phones now.
So learning what is SEO and how does it work today is now mostly about learning SEO for mobile users.
You have to cater to your target audience… which is likely using smartphones to find you most of the time.
6) URL Structure
Websites with URLs that are easy to read are favored by users and search engines.
URLs that are easy to read are easy to recall as well. Users are more likely to check out and come back to your site if they can easily recall it.
An easy-to-read URL is something that is descriptive and straight to the point. It’s also better if URLs are short.
Look at these two URLs, for example:
The first URL is easier to read and understand compared to the second.
An online user will most probably choose to head over the first URL compared to the second.
That’s because he can clearly see what the first URL is about — as opposed to the second, which isn’t that descriptive as to its content.
He’ll also be likelier to recall the first URL instead of the second. Again, that’s a plus when you’re doing SEO.
7) Length of the Content
Content is important when learning what is SEO and how does it work.
Longer content earns a higher rank in search engines. The reasoning behind that may be that it’s seen as containing more (potentially valuable) information.
Having long content also increases the time your visitor will spend in your post.
When visitors spend more time in your post, this tells Google that you have good content.
When creating content, be as detailed as you can. Always remember that you need to provide value to your readers.
Those are things to keep in mind when thinking of what is SEO and how does it work.
Final Thoughts on What is SEO and How it Works
In this article, we talked about what is SEO and how does it work.
SEO stands for Search Engine Optimization. It’s the process of optimizing and promoting your website so that it ranks higher in search engine results.
To further help you understand what is SEO and how does it work, I showed you some of the key factors involved in doing SEO.
Here they are again:
- Domain authority,
- Site speed,
- Responsive design,
- URL structure, and
- Content length.
All of these are things that you have to consider in answering what is SEO and how does it work.
If you still have questions about what is SEO and how does it work, feel free to share your thoughts in the comments below. I’ll reply to you as soon as I can!
You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.
If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services. They are a top notch company that can get the guaranteed results you are looking for.
If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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