“What is SEO And How Does SEO Work?” written by Mike Marko.
What is SEO?
The definition of SEO according to Wikipedia is:
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”
Yeah, Right…. so What Does That Mean?
SEO is basically can be outlined such that:
- You are trying to sell or promote something.
- And that “widget” can be purchased by people searching/shopping online for it.
- When people are looking to buy something online, they use specific words or phrases (or in other words, keywords).
- You need to do some research and determine what specific SEO keywords people who want to buy what you are promoting are using.
- Then you try to rank as high as possible in the search engines for those keywords. That way people find you online.
That’s not too complicated is it?
If you get good at SEO, you can basically have your ticket to success online.
Now please understand that SEO takes a LOT of work. You can spend months struggling to get your website setup, creating blog posts and videos, before you even get noticed.
SEO Will Help You Make More Money Online
So are you still struggling to make money online?
Well the reason is because YOU NEED MORE TRAFFIC.
I know, it sounds pretty obvious.
But you don’t need just any kind of traffic.
You need to create a flow of eager, highly targeted prospects who are ready-to-do business. You want buyers who are eager to purchase what you are promoting.
And trust me, when you get that type of traffic things get VERY exciting. Your sales start to climb.
Search Google for “ipas2” and notice that one of our blog posts will rank either #1 or #2 out of 200,000+ results.
Since this is a product we are promoting, and we use attraction marketing, this keyword ends up putting money in our pocket. (IPAS2 is a franchise-like online business. It was designed to solve the problems that was plaguing the industry, and to get people up and running as quickly as possible.)
SEO Will Give You Free Organic Traffic
If your SEO efforts aren’t getting you the results you really want, odds are it isn’t your fault.
There is so much information out there, often too much misinformation, and tons of fraudulent programs promising magical results, that it easy to understand why it can be confusing.
Fortunately, thanks to the latest Google Penguin update it has never been easier to get more traffic. You just have to understand the basics:
- If you want to make more money, get more traffic.
- If you want to get more free traffic, get your content to rank in the search engines.
- Want to get your stuff to rank, just do what Bren and I do.
If you want to start getting more free, organic search traffic – just what we do – copy our model and you’ll be amazed at the results.
Schedule your one-on-one session by clicking the button below. Soon we’ll be creating our own product, and when that happens these one-on-one sessions are going up dramatically in price so take advantage of them now.
So What’s Next?
The next step for you is to schedule a one-on-one session with us by clicking the “Next Step” button below.
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If you want help marketing online, then check out our services at IM Consultant Services.