“Why Should You Create a Facebook Company Page?” written by Mike Marko.
I know you’ve heard this many times, but if you’re a business owner you should have a Facebook company page.
Facebook is the most widely used social network, with billions of active users, there is no doubt that this is a powerful platform to help you generate reach.
However, many business owners wonder: why should their business be on Facebook?
Well, there are many benefits to having one and no reason why you shouldn’t.
The reason I decided to write this blog post is that many business owners are failing to utilize the power of Facebook.
So today, let’s talk about why you should create a Facebook company page and the benefits of having one.
So let’s begin with…
The Importance of a Facebook Company Page
Facebook is one of the biggest social media platforms, as it gives much potential for many businesses.
Facebook has an entire interface designed for businesses, complete with business profile pages and an advertising system that can easily set base on the target audience you need.
Having a Facebook company page not only can generate revenue for your business but also creates an opportunity to reach out to new customers.
So why is Facebook company page important for your business?
Facebook Is the Leading Networking Site for Marketers
Facebook has 2.27 billion monthly active Facebook users as of 2018. That estimates to have a Facebook account for 22% of the world’s population. And this number continues to grow as 400 new Facebook accounts are created every minute.
A growing number of Facebook users is what you want as a business owner. Which means, your chances of growing your audience on Facebook also increases every day.
When you consider that most consumers have Facebook accounts and spend a lot of time browsing, it makes Facebook marketing easier.
Consumers also state that social media platforms influence their shopping decisions. Specifically, 44% of consumers are influenced by Facebook posts.
Since you are a marketer on Facebook, take advantage of the platform’s influence on its users. This is important as you can market your products through your Facebook company profile.
Other than that fact, 47% of Facebook users only access Facebook through their mobile devices. Also, 19% of the time spent on mobile devices is consumed by checking their Facebook accounts.
These facts are important because Facebook users consume content faster on mobile compared to desktop.
This is good news for Facebook company page owners because you will be able to reach your audience anytime and anywhere.
Easily Target and Grow Your Audience
Facebook created a tool for you to be able to monitor and track your online traffic. With this, it can be a big help for you to know how you are your marketing campaign stands.
An engagement tracker called “Facebook Insight” is only available to individual or company pages. Facebook Insight can help determine your target audience and gives you the option to check who interacts with your page and your posts.
Post content on your Facebook company page during “peak hours”. These peak hours are during Thursdays and Fridays, between 1 P.M. and 3 P.M.
Taking advantage of these hours will ensure more views and interactions on your page.
Content from company pages has the advantage of appearing on various user news feeds. This is because content liked by your followers may appear on their friend’s news feeds (depending on their privacy settings).
Unlike personal profiles, a user doesn’t necessarily need to like your page to be able to see your company’s posts on their news feeds.
Collect Feedbacks and Reviews
Your audience will be able to rate your business and leave reviews on your Facebook company page. Real life consumers will be able to share what kind of quality of service your business can provide.
These reviews are essential references for your future consumers.
If you find a great review of your company, you should embed it to your website and pin it to your Facebook company page. That way, your visitors will be able to see positive reviews about your business.
Make sure to encourage your audience to engage on your Facebook company page by keeping your content open for replies or conversation. You can ask your followers for feedback through posts, like setting up polls.
With this in mind, 80% of your posts should be for your audience and 20% of your posts should be about your business.
Have a Call-To-Action Button for Your Business
Having a Facebook company page gives you the ability to provide call-to-action buttons for your followers. These call-to-action buttons invite your followers to:
- Sign up to be part of your community
- Shop for your products
- Learn more about your business
- Contact your business
These call-to-action buttons will also encourage engagement from your audience because options to interact with your business will be readily available.
News Feed Ad Placement Advantage
Businesses have the option to place ads on the right side of or within the Facebook news feed. However, businesses without a Facebook company page is limited to ad placement in the right-side column.
With a Facebook company page, you can place ads that appear within user’s news feeds. This greatly raises your chances of capturing your target audience’s attention.
This is because Facebook uses a link to your Facebook company page as a source for your ad.
Having an easy access post on their news feed will encourage users to like and share your page and content. This is important because they will find your Facebook company page without even leaving their own news feed.
Final Thoughts on Why You Should Create a Facebook Company Page
In this blog post, I talked about why you should create a Facebook company page. I have highlighted the benefits of this social media platform for your business.
Facebook continues to be an exceptional tool for marketers. With it’s growing number of users, not having a Facebook company profile is an opportunity wasted.
All you need to do is find the right target audience and then market your business to them. Facebook provides you with all the tools required to reach these people.
Once your Facebook company page is all set up and ready, check out 5 Steps to Creating a Facebook Marketing Plan to take your Facebook strategy to the next level.
If you want to learn more about how you can use your Facebook company page effectively, feel free to contact me. And if you have any questions, feel free to comment below.
By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.
We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!
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Article: Why Should You Create a Facebook Company Page?
Also published on Medium.