Why You Should Use Twitter for Your Business

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“Why You Should Use Twitter for Your Business” written by Mike Marko.

Still not using Twitter for your business?

Social media is quickly becoming the main tool for marketing businesses and helping them reach their desired customers.

With so many platforms to choose from, how does one know the crucial platforms to be present on? Facebook and Instagram have established themselves as the top-of-mind platforms to be on.

But what about Twitter?

Many businesses use Twitter to expose their products and services to a wide range of possible customers in real-time. It’s often utilized to complement already existing communication channels and propel conversation about the business.

In this article, we will discuss 7 crucial reasons why you should use Twitter for your business and how it can help you make the most of your digital marketing strategy.

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7 Reasons to Use Twitter for Your Business

Twitter serves as a bridge for people to communicate with each other.

But Twitter doesn’t exist only for the enjoyment of personal use. In fact, Twitter has a wide range of uses and benefits for businesses as well.

To understand why established brands protect their presence on the platform as much as they do on Facebook, we’ll enumerate the top 7 reasons why you should use Twitter for your business.

1. Connects You Easily with Customers

Sending a message to a potential customer after they engaged with your account is a great start in building a relationship.

Talking with your customers allows you to gain their trust and promote brand loyalty. Aside from that, asking for feedback from them can help improve and fix the flaws on your business.

Because Twitter deals with instant communication, it can be used to answer inquiries and serve as an instrument for customer care service for your business.

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2. You Can Spy on Your Competitors

Twitter can make it easier for you to see what your competitors are up to and understand their approach to reaching their audience.

Consider making use of Twitter management tools such as HootSuite or TweetDeck to help you monitor multiple search terms, lists, and accounts easily. Save the information you gathered in an excel sheet and let your team perform a deep analysis on it.

3. Free Marketing

Tweeting comes with no charge, giving you an opportunity to market your business to millions of users for free.

All you need to do is compose tweets that are interesting and relevant enough to entice users to try your product or services. However, keep in mind that direct marketing tweets should be kept at a minimum as this can discourage potential customers.

Twitter also offers tools built specifically for marketing your business on their platform. However, these special features can only be accessed after paying for them.

4. Allows You to Keep Your Customers Updated

Twitter is a great tool to keep your customers updated and informed about the latest information, promotion, and exclusive sales of your business.

For maximum brand exposure, use relevant hashtags to make your tweet visible to potential customers that you haven’t reached yet.


5. A Tool to Increase Your Sales

Using Twitter for your business can increase your sales.

According to a survey done by Constant Contract, 60% of your followers have said that they are likely to make a purchase on Twitter or recommend a business to their friends.
The survey also further shows that 50% of Twitter users purchase products from businesses they follow on Twitter.

6. Creating a Community

Many business owners use Twitter to form a community for all of their existing and potential customers. This is where your followers can share their ideas and concerns about the niche that you’re in.

Having an active community gives your business an increased visibility. Your chances of getting more retweets, favorites, and mentions will subsequently increase.

The effects of those engagements will make your business account more visible to more potential customers and can be an effective way to hear out your customers’ current needs.

Final Thoughts About Why You Should Use Twitter for Your Business

Twitter for your business opens up a lot of opportunities that would definitely help your business become successful.

By using Twitter, you’ll be able to communicate with your customers. You can answer their questions and use it as an instant customer care service. You can also read your customer’s feedbacks and complaints. This can help you further improve your business’s products or services.

If you have questions regarding Twitter for your business, let us know by leaving it in the comments below.

Be sure to check on my article on how to use Twitter for your business so you can get started right away.  And also check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Ideas About What to Post on Twitter for Business
2. 9 Influential Business People to Follow on Twitter
3. Basic Use of Twitter for Business Marketing

Why You Should Use Twitter for Your Business - Mike Marko

Author: Mike Marko
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If you need help marketing your business online then check out IM Consultant Services.

Article: Why You Should Use Twitter for Your Business

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