“A Walkthrough to YouTube Music Business” written by Mike Marko.
YouTube can kickstart your music career! Yes, you read it right…
YouTube is one of the best platforms to use to let your music be heard and be recognized by many people. Along with that, this platform can help you reach your target audience and get the attention of music producers in your area.
With the proper use of YouTube, you can promote your music, engage your fans, and make it as your biggest stage. And get the most out of it!
Whether you’re a signed or independent artist, you can get rewarded for your work.
You might be thinking that it’s too impossible but…
In this blog post, I will talk about a walkthrough to YouTube music business. Let’s see how this social media platform can help you improve your music career.
Earning Money Through YouTube Music Business
In this walkthrough for YouTube music business, I will not just talk about how YouTube can help your music career. But also, about how you can earn money from uploading videos of your music on YouTube!
So let’s start by making a buzz!
Create a Buzz on YouTube
There are many ways to create a buzz on YouTube especially if you’re an artist. You can use your channel for different things aside from being an outlet for your music demos.
Always post videos that your fans or subscribers want to see, by doing this, you can generate engagement from your fans at the same time you are building their trust.
Every time you get engagement, you have to interact with your subscribers or fans. Remember, interaction helps your YouTube channel in creating a buzz in your niche.
When people start talking about your music, other users will be intrigued to check your channel as well. Once this happens, there’s a big possibility that you will get the attention of music producers or managers.
Produce Interesting and Entertaining Content
As I mentioned earlier, posting the content that your audience wants to see will help you achieve popularity on YouTube.
Post videos regularly to keep your channel active. If you don’t have any idea what to post, you can interact with your fans what type of content they wanted to see on your channel.
This is the easiest way for you to know what exactly are your fans or subscribers expecting from your channel.
You can also check the YouTube channel of other popular artists in your niche. Doing this will give you an idea of what type of content that gets a lot of engagement.
Moreover, you should also consider doing videos that involve different types of music. Avoid sticking to a single genre because this will limit your audience.
Monetize Your YouTube Channel
Having a lot of videos and subscribers isn’t only useful in getting the attention of record producers or talent managers. You can also use your content and popularity on YouTube to earn money.
There are some music artists on YouTube are earning money by monetizing their channel. You can earn money by capitalizing on the ads that appear on your videos.
Making Use of YouTube Ads
Set up your Adsense Payment in your YouTube account. You’ll be able to earn money whenever one of your viewers clicks on an advertisement on your YouTube channel or on one of your videos.
The amount of money that you’ll earn will not be based on the views you get. Instead, your earnings will depend on the engagement that the advertisement will gather.
Providing high-quality videos will attract more viewers. This will increase your audience and your chances of getting a lot of engagement. To effectively use the Adsense, make sure that your content and the advertisement shares the same demographic.
Steps for Monetizing your Channel
To monetize your channel, simply go to YouTube and click “My Channel” on the webpage.
- In the top right, select your account icon > Creator Studio.
- In the left menu, select Channel > Status and features.
- Under “Monetization,” click Enable.
Just follow the on-screen steps and accept the YouTube Partner Program Terms.
Before you monetize your YouTube channel, make sure that you meet the minimum requirements. Your channel should have at least 4000 hours watch time and 1000 subscribers.
Use YouTube to Promote
Aside from monetizing your channel, you can also earn money on YouTube by using it to promote your music career.
You can use your YouTube channel to encourage your subscribers to purchase your music. But don’t just ask them to buy it, instead, you must give them a reason why they should purchase your music.
Promote Using High-Quality Content
To encourage your viewers to purchase of your music is by showing the quality of your work. It is also important that when you are promoting your music, you should know who are your your target audience.
As long as you know your genre that you are selling then your fans will follow you.
Other than your music, you can also promote different things on YouTube such as your merchandise and concert events.
Forming Partnership with Other YouTube Artists
If your efforts in promoting on YouTube isn’t giving you the results that you’re expecting, consider making a partnership with other popular YouTube artists.
Making a partnership or collaboration with another artist is one of the best ways to boost your YouTube music business. It can increase your sales because a collaboration can help you promote your music to an audience similar to yours.
Promoting with YouTube Ads
You can use different ad types to promote your music on YouTube. But to effectively use the ads, you should know first what will work with your audience.
To give you an idea, here the different ads format on YouTube:
- Bumper ads – These are short ads that are mostly shown to mobile users.
- Google preferred – These are the unskippable ads on YouTube. A user has no choice but to finish the ad before they can watch the video that they clicked.
- TrueView InStream – These are the skippable ads. It’s the common long-format videos ads that appear at the beginning of a YouTube video.
- TrueView Reach – This ad format is for increasing your visibility on the platform.
- TrueView Action – This is the right ad format to use if you want to increase your sales or reach. It uses a CTA like “Buy Now” or “Learn More” that’s embedded directly into the video.
- TrueView Discovery – These are the 300×250 thumbnail image from your video that appears on the upper right-hand corner. You’ll only have to pay for it if someone clicks and watch it.
What if you’re Already Signed?
You can still earn money on YouTube even if you’re already signed to a record label. YouTube has licensing agreements with different major and independent record labels.
The amount of your share depends on your contract with your management. To know more about this, visit YouTube copyright policies regarding royalties
Final Thoughts on YouTube Music Business
In this blog post, I talked about a walkthrough to YouTube music business. If you’re a music artist, you should utilize the use of YouTube because this will be a big help in growing you music career.
You can earn money or get the attention of music producers and talent managers in your area by just being on YouTube. But before you can achieve this, you need to make a buzz. Make everybody talking about your channel by posting entertaining and interesting videos.
Once your channel became relevant to your niche, you should capitalize on it by monetizing your YouTube channel.
You can earn money on YouTube even if you’re already signed to a recording label. YouTube has licensing agreements with different major and independent record labels that allow you to get a portion of your channel’s earnings.
If you have questions about YouTube music business, leave them in the comments below. Also be sure to check out this Business Owner’s Guide to YouTube Marketing.
By the way, you should take a look at our “Results in Advance” program.
We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!
If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.
P.S. – If you like this post, feel free comment down below and/or share on Facebook.
Have questions and want to connect?
Add me on Facebook then shoot me a message:
If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.
Article: A Walkthrough to YouTube Music Business
Also published on Medium.