“YouTube Video Marketing: 5 Awesome Strategies” written by Mike Marko.
Looking for strategies to improve your YouTube video marketing?
One of the leading marketing strategies today is making video content. As the second most popular website in the world, it’s fair to say that YouTube is an excellent video-sharing platform.
This means that the platform presents a high potential reach for your business.
With over 1 billion active users that YouTube has, there’s a large potential audience for every uploaded video. Because of its massive audience, many brands are turning this platform as a way to advertise products and bring in leads.
YouTube is a powerful channel for your video marketing strategy. However, just uploading videos won’t help you to reach your goals – you have to have a YouTube video marketing strategy.
That’s why in today’s blog post, I’m going to share with you these 5 awesome strategies for your YouTube video marketing.
YouTube Video Marketing Strategies for Business
YouTube is the second most popular website next to Google. It’s an attractive option for marketing because it’s all about videos. Video marketing today is all in the trend…
Based on the statistics, videos consistently have proven itself as one of the best forms of content when it comes to engagement, building brand awareness, and generating leads.
However, having an account on YouTube doesn’t give you any guarantee for success. To win YouTube video marketing, you need to learn these awesome strategies below.
Let’s begin with research…
1) Do Your Research: Know the Competition
The first step in content marketing strategy is to do your research. It’s better to know what your audience wants to see before you start creating your video marketing.
Before publishing your video content, take some time to study about the competition. You need to know what kind of video content your competitors are producing.
Remember, before creating your video content, always look for what is trending or topic that is not succeeding.
Once done studying your competitors’ video content, take notes to help you get a good grasp of the competition. Then you can now proceed with creating your video content.
2) Create Useful, Informative and Creative Content
You have to know why more people are interacting with video content rather than other content types.
Video content should be engaging and entertaining than blogs. Videos should be informative and useful for the viewers.
You must keep your video content creative and interesting. Never let your viewers lose interest in your videos.
Video topics should be relevant to your business niche. It can be how-to’s videos, reviews, and testimonies about successful users of your product.
3) Add Subtitles to Your Videos
One of the newest features on YouTube is the Subtitle/CC (Closed Caption) Tool. It’s a caption displayed at the bottom of the video screen that transcribes a dialogue. Adding subtitle might not seem like a big deal.
However, most people watch videos on their phone, in public, without the sound on. If they can’t hear what’s your video is saying, they will likely skip it.
In YouTube video marketing, you want as many people as possible to watch your video content. Removing one of the biggest barrier (sound) by providing a secondary option like subtitle is a big win.
Here are the steps to follow on adding a subtitle;
- Go to Video Manager, click your account > Creator Studio > Video Manager > Videos.
- Select the video you want to add Captions/Subtitle, click the drop-down menu.
- Select Subtitles / CC (Closed Caption) CC button.
- Choose how you want to add or edit subtitles (upload a file, transcribe, or use automatic captioning)
4) Create Calls-to-Action
Call-to-Action or CTA is the action you want your viewers to do after watching your video. You need to create CTA for your viewers, in order for them to know what to do about at the end of each video.
Create an introductory video, and ask them to like and subscribe to your page for more videos. You can also create a demo video, then ask your viewers to check out your website for more information.
You can then use the watermark feature with a “Subscribe” button to help them subscribe to your channel.
Creating CTA will guide your viewers through the sales funnel and help you see results faster.
5) Drive Viewers to Your Website
This strategy is one of the simplest things in YouTube video marketing. It’s the best way to drive more traffic to your website.
This strategy can be done in two ways:
- Add annotation – you can add annotation within your video, this will take your viewers to your site once they click on it.
- Description box – you can add your website link in the description box below your video.
You can then “sell your business” on your website.
Final Thoughts on YouTube Video Marketing: 5 Awesome Strategies
There you have it! Five awesome strategies that will help you on your YouTube video marketing.
Having a great video content is a way to have a successful YouTube marketing strategy.
If you want to create a substantial impact in your business, use this platform to take your marketing to the next level. Following these 5 awesome strategies can result in a big success in your marketing efforts.
If you have more questions about YouTube video marketing, leave them in the comments section below. Also be sure to check out this Business Owner’s Guide to YouTube Marketing.
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Article: YouTube Video Marketing: 5 Awesome Strategies
Also published on Medium.